What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

    Read More

    Reaching Gen C: Marketing to a New Generation of Consumers

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

    Read More

    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

    Read More

    4 Reasons to Ensure Visibility in Supply Chain Logistics

    Visibility refers to knowing exactly where the inventory is at every point in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to their final...

    Read More

    How Business Analysis Can Help Grow Your Small Business

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

    Read More

    6 Ideas To Repurpose Your Email Marketing Campaign

    Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

    Read More

    9 Actionable Online Holiday Strategies for Your eCommerce Business

    Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

    These ideas will help you generate sales,...

    Read More

    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

    But there seems to be a split in schools of thought when it comes to SEO...

    Read More

    Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

    Did you know that Halloween is the fourth most popular holiday in America? In fact, it is expected that ecommerce sales for Halloween will reach nearly $12 billion in 2023.

    Read More

    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible. Though it is more beneficial to customers,...

    Read More

    Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

    Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

    Read More

    5 Tips for Providing the Best Customer Service During Holiday Season

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After all,

    Read More

    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

    Read More

    7 Tips To Handle Customer Complaints Effectively

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

    Read More

    5 POWR Apps to Use For Marketing Your Holiday Deals This Season

    The holiday season is so important for obvious reasons. You must create a solid holiday marketing strategy with goals, forecasts, special pricing, creative design, and content. But how do you effectively communicate your holiday deals to site...

    Read More