If email is not a top marketing channel for your Shopify store, you’re leaving big money on the table. 

Paid newsletters can be incredibly hard to sell to new subscribers. This fact is especially true if we consider how most companies implement free newsletters, mostly to advertise and promote their products and services. 

The checkout process entails the specific procedures that a customer must perform while making an online transaction. It is the stage at which the prospective customer finalizes product selections, picks any add-ons, confirms delivery options,...

Your business is up and running and you are ready to have potential clients and customers get in-the-know about all that you have to offer. Your email subscriber list is an important part of getting the proper exposure for your business. This...

ECommerce shopper analytics helps brands track performance across digital channels and audience segments, with the goal of improving sales. In this sense, paying close attention to the trends in these data signals is an important aspect of an...

Cart abandonment is a major problem for eCommerce stores, with an estimated 68% of shoppers abandoning their carts before completing a purchase.

There are many reasons why shoppers abandon their carts, but there are also many things that...

In the current time, the success rate of a business depends on countless factors.

One of those significant factors is customer experience. No matter what kind of business you are running, customer experience is a critical factor. Why? 

Popup forms appear on websites striving to grab a visitor’s attention and push advertising content. An ad that opens a new window is a traditional popup.

1. What is the post-purchase experience?

Post-purchase experience refers to customers’ behavior after they purchased the product.