ecommerce

    How to Inspire Customers to Create UGC About Your Products

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    9 Ways to Increase Customer Loyalty and Improve Sales

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

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    How to Attract and Market to a Gen Z Audience

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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    4 Reasons to Ensure Visibility in Supply Chain Logistics

    Visibility refers to knowing exactly where the inventory is at every point in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to their final...

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    How Business Analysis Can Help Grow Your Small Business

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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    6 Ideas To Repurpose Your Email Marketing Campaign

    Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

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    9 Actionable Online Holiday Strategies for Your eCommerce Business

    Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

    These ideas will help you generate sales,...

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    Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

    Did you know that Halloween is the fourth most popular holiday in America? In fact, it is expected that ecommerce sales for Halloween will reach nearly $12 billion in 2023.

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    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible.

    Though it is more beneficial to customers,...

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    Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

    Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

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    5 Tips for Providing the Best Customer Service During Holiday Season

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After...

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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