I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’.

However, there were 374 other...

The holidays are a time for family, friends, and festivities. 

Business owners and marketers are always looking for ways to build an email list.

That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

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Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

Acquiring traffic and gaining customers can be a time-consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”

We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

Communication is key to any relationship, and that includes customer relationships.

Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.