content marketing

    7 Content Types That Can Earn You Authoritative Backlinks

    Backlinks have always been an important ranking signal for Google and other search engines. A recent Backlinko study of 11.8 million Google search results showed that top-ranking pages have more backlinks than others. 

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    7 Content Marketing Strategies to Promote Your eCommerce Website

    The new iOS 15 changes, Google algorithm updates, and changes in buying behaviors impact the results eCommerce brands are experiencing when it comes to their content marketing campaigns. Content is becoming the main element behind the success...

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    How Clever UI/UX Can Complement Your Content-Led eCommerce Strategy

    With growing demand and profitability, eCommerce has naturally gotten more crowded and competitive as a niche in the past recent years. What changes have you made as a result?

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    What Is User-Generated Content and How Can It Support Growth Strategy?

    If you're looking for a cheap but powerful way to create content and drive traffic to your site, it's hard to beat user-generated content.

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    A Detailed Guide on Word-Of-Mouth Marketing

    Word-of-mouth is a powerful marketing tool that helps spread the word about your product or service. It leads to increasing the number of sales and business growth.

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    7 Easy Steps to Create a Content Marketing Strategy for Your Business

    If you own an online business, you simply cannot ignore the importance of content marketing. The claim "Content is King" is still valid in 2023 as it was back in 2013.

    To boost your business, nurture leads, and create and expand your digital...

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    Growth Marketing: Is it Right for Your eCommerce Business?

    Deciding on a marketing strategy for long-term success is tough. But rather than finding a winning sequence of ads or emails and sticking with them forever, you might be better served by using growth marketing to help you adapt your strategies...

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    15 Customer Touchpoints That Will Optimize Your Customer Loyalty

    Customer loyalty is the holy grail of business because nothing drives future investments like customers who are loyal to you. Loyal customers are less price-sensitive, spend more, and tell their friends about your business.

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    7 eCommerce Marketing Strategies to Boost Holiday Sales

    It's the most wonderful time of the year for eCommerce sellers. It’s almost Christmas, and much of the world is in shopping mode. Boosting sales during the holidays is essential, and holiday eCommerce sales are expected to increase by 14.4%...

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    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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    How to Help Your SMB Clients Optimize Their Customer Engagement

    According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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    Social SEO: What Is It and How Search Boosts your Social Efforts

    Obviously, the term social media is not new to you, and more than likely, neither is SEO. But what about social SEO? What is it? How do I do it? Can social media impacted my SEO? And vice versa. 

    This article will answer all of the above, and...

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    How to Inspire Customers to Create UGC About Your Products

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    10 Simple Website Hacks to Increase Your Conversions

    These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

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