content marketing

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    The Ultimate Guide to Black Friday Marketing: Ideas & Tactics

    Published on 2022-10-10 By Kate Parish

    Black Friday is not limited to a single day, as many retailers extend promotions through the weekend and into Cyber Monday, another major online shopping event. Let’s review ideas and tactics to make your holiday marketing campaigns shine.

    ...

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    5 Expert Tips That Will Help You Build a Strong and Memorable Brand

    Published on 2022-09-18 By Aaron Haynes

    Strong brand perception is the core driver of growth and profit for your business. Without it, customers will struggle to pick you out from a crowd of your competitors, and you could lose out on sales and recognition. 

    *Updated 7/26/2024

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    Three Essential Content Marketing Channels For Your B2B Business

    Published on 2022-09-09 By Abhishek Talreja

    Online channels are critical to B2B marketing success. But that statement tells you only half the story.

    *Updated 8/2/2024

    Quality content starts with having something compelling to say and using masterful storytelling. Long-lasting marketing...

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    Writing Tips for Moderating Comments in WordPress

    Published on 2022-07-27 By Lesley Vos

    As a blogger or a business owner with a WordPress website, you know the power of comments, don't you?

    *Updated 8/20/2024

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    7 Content Types That Can Earn You Authoritative Backlinks

    Published on 2022-06-30 By Lucy Manole

    Backlinks have always been an important ranking signal for Google and other search engines.

    A recent Backlinko study of 11.8 million Google search results showed that top-ranking pages have more backlinks than others. 

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    7 Content Marketing Strategies to Promote Your eCommerce Website

    Published on 2022-06-15 By Kevin Payne

    The new iOS 15 changes, Google algorithm updates, and changes in buying behaviors impact the results eCommerce brands are experiencing when it comes to their content marketing campaigns. Content is becoming the main element behind the success...

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    How Clever UI/UX Can Complement Your Content-Led eCommerce Strategy

    Published on 2022-05-30 By Ami Kariya

    With growing demand and profitability, eCommerce has naturally gotten more crowded and competitive as a niche in the past recent years. What changes have you made as a result?

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    What Is User-Generated Content and How Can It Support Growth Strategy?

    Published on 2022-05-26 By Shane Barker

    If you're looking for a cheap but powerful way to create content and drive traffic to your site, it's hard to beat user-generated content.

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    A Detailed Guide on Word-Of-Mouth Marketing

    Published on 2022-05-05 By Sabina Yeshanova

    Word-of-mouth is a powerful marketing tool that helps spread the word about your product or service. It leads to increasing the number of sales and business growth.

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    7 Easy Steps to Create a Content Marketing Strategy for Your Business

    Published on 2022-02-21 By Wesley Cherisien

    If you own an online business, you simply cannot ignore the importance of content marketing. The claim "Content is King" is still valid in 2023 as it was back in 2013.

    To boost your business, nurture leads, and create and expand your digital...

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    Growth Marketing: Is it Right for Your eCommerce Business?

    Published on 2022-01-03 By Lee Li

    Deciding on a marketing strategy for long-term success is tough.

    But rather than finding a winning sequence of ads or emails and sticking with them forever, you might be better served by using growth marketing to help you adapt your strategies

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    15 Customer Touchpoints That Will Optimize Your Customer Loyalty

    Published on 2021-12-27 By Hanson Cheng

    Customer loyalty is the holy grail of business because nothing drives future investments like customers who are loyal to you. Loyal customers are less price-sensitive, spend more, and tell their friends about your business.

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    7 eCommerce Marketing Strategies to Boost Holiday Sales

    Published on 2021-12-16 By Shanice Jones

    It's the most wonderful time of the year for eCommerce sellers. It’s almost Christmas, and much of the world is in shopping mode. Boosting sales during the holidays is essential, and holiday eCommerce sales are expected to increase by 14.4%...

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    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    Published on 2021-12-01 By Alexandra Whitt

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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    How to Help Your SMB Clients Optimize Their Customer Engagement

    Published on 2021-11-24 By Gaurav Belani

    According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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