Instagram, TikTok, and Twitter are no longer just for fun.
*Updated 7/1/2024
These social media platforms have turned into a gold mine for almost every business owner who knows how to use them.
Facebook alone has nearly 3 billion active users, and growing.
Of course, the competition for these users is incredibly high, too. How can you take advantage?
We’ve compiled ten proven tips to help you stand out better and achieve great results on social media.
- Better audience targeting
- Always be active
- Talk with your followers
- Have a social media content calendar
- Know current trending topics
- Don't sleep on customer support
- Always be promoting
- What social media tools to use
- Using multimedia effectively
- Social media analytics monitoring
Let's begin by aiming your social media strategy at the right group of people.
1. Better Audience Targeting
You need to know your potential audiences to grow a quality fan or customer base.
First off, you need to figure out who to target.
Secondly, you're bound to produce improper content that doesn't align with your followers' pain points or needs.
Ask yourself:
- Who are my clients or preferred audiences?
- Are they already familiar with me?
- What concerns them?
- How do they see my brand now?
- What information must they receive to think my goods or services are worthwhile?
- What are their pain points?
- What are their trigger topics and sensitive trends?
That's just the beginning.
Make sure thorough audience research is a part of your social media marketing strategy.
Demographics and a basic consumer profile are the surfaces for defining your target audience.
Include why you are the ideal answer and their pain points, inspirations, and goals.
2. Always Be Active
You must consistently use social media sites to their fullest potential. It's also wise to connect your social feeds with your website.
That way, anyone who visits your website can quickly jump over to your social pages, and vice versa.
It's a great way to increase organic traffic to your website, and grow your social following at the same time!
Even though you can publish a few things on social media, posting regularly and consistently will be beneficial and keep readers interested.
To be actively in touch with the audience, social media scheduling tools help you stay ahead of the game.
The peak user activity periods on various social media platforms vary, so find out the best time to post on your chosen social media platform.
You can even use a schedule Facebook posts or LinkedIn posts, or other social media platform features from a trendiest social media scheduler to get your post to go live on the best time when audience are actively available.
3. Communicate With Your Followers
Social networking is the primary purpose of social media platforms.
You need to talk to people, engage with them, and network with them.
Both making attention-grabbing pieces and connecting with your audience are equally crucial.
You will portray the image that you're not interested in your audience if you aren't engaging with them, and you don't want that.
Making your audience feel special and demonstrating that you are aware of their demands can help you positively spread the word about yourself.
You can take things a step further by sliding into their post's comment section and dropping helpful opinions. Remember, no selling; contribute to their content.
If you want to bond with your audience on a higher level, Facebook groups would be a good option, as Brush Galaxy proved Facebook groups are a perfect medium for communicating with digital artists.
And if you want to make a professional impression on your audience, make sure to go with professionally designed, customizable social media templates.
Every post you make counts, so make sure that you get the most out of it.
A bundle of Canva templates is a good investment.
4. Create A Calendar For Your Social Media Posts
Use a social media marketing calendar tools to plan and publish your posts. Calendars are like location points on Google Maps.
They give you an accurate view of your schedules for more efficient and well-timed action.
Additionally, content calendars facilitate efficient resource distribution, enhance teamwork, and provide a deeper understanding of what functions well and what doesn't.
5. Explore The Most Recent Trends
Similarly, if you follow a relatable trend on social media, your business will be directly projected to millions of active users. That's similar to receiving free publicity for you or your business.
It is always preferable to sail with the wind at your back. But to have a great social media campaign, take your time joining any trendy topic.
You need to consider how you can offer value, be unique, and publish something intriguing that will draw the genuine attention of your readers.
One of the latest trends is about Instagram Threads, a new app, built by the Instagram team, for sharing text updates and joining public conversations.
You can further enhance your visibility and engagement by buying Threads followers.
6. Take Customer Support Seriously
Remember that your social media is primarily a platform for engaging with and providing for your customers.
If you don't actively interact with your consumers, meet their needs, and resolve their problems, posting amusing quotes, images, or videos won't help your business.
Statistics show that 71% of customers with a great social media experience with a brand are likely to tell their friends and family about it.
For optimal engagement and customer satisfaction on social media, it's advisable to seek assistance from social media experts.
Their knowledge and skills can aid in devising strategies to connect with your audience, cater to their requirements, and foster positive relationships, thereby benefiting your business in the long run.
A social media channel is precisely that—a way to connect with your present audience and draw in new ones.
Pay close attention to what your consumers say about your company, approach, and product and service on social media.
7. Always Be Promoting Your Social Media Pages
If no one knows about your social media handles, why were the accounts created in the first place?
Promote your social media pages consistently to help more people find them. Encourage your loved ones to participate with and publicize your social media sites.
Make sure you also leverage the offline channels and connect them to your online social media channels by making dynamic QR codes for them.
Doing this will broaden the visibility of your presence on social media even without using a paid campaign.
If paid advertisements work better, feel free to do so to increase awareness of your social media accounts. Additionally, use social media reporting to track the performance of ads and various posts to understand how to enhance them further.
8. Employ The Right Tools
Large organizations can afford to have staff manage their social media channels, hire an outside agency, or pay for social media management tools, but not all of us are that fortunate.
It is challenging for small businesses or solopreneurs to manage all the daily operations and their social media accounts.
Thankfully, modern technology like automated review generation tools and artificial intelligence, is making every task simpler.
You also have the ability to publish posts on several platforms at once.
You can also prepare and plan your social media content when free.
9. Use Images, Visuals and Video Together
Photo and video material are now the new marketing norms.
According to statistics, visual formats are 40 times more likely to be shared on social media platforms than other content types.
Most marketers also reported a higher count of engagement when using videos compared to images.
Additionally, pictures and videos receive far more views than text-based messages for people trying to gain more Twitter followers.
The best part is that going visual doesn't require expensive production equipment or a huge budget.
Your team can produce something significant with one or two backgrounds with cool shades, a ring light, and possibly your phone camera.
Thanks to the abundance of tools available for producing social photographs and videos, it's now easier to engage your audience visually.
10. Audit Performance Analytics
Your social media marketing outcomes will only be effective if you are tracking and auditing.
Analytics are required to determine what is performing well for your marketing and what isn't. Use data to optimize the usage of both performing and underperforming assets.
Moreover, analytics will improve your understanding of your audience and help you communicate with them efficiently.
Final Thoughts
An effective social media marketing plan must be a part of your overall marketing strategy.
Be sure to stay on top of the latest advancements in technology that can help make things easier. Identify your target audience and how you can be of help to them.
You can increase your outreach by interacting with your audience in unique ways.
Follow up with relevant content and engage your followers on a personal level. Don't chase size; take your time to build a quality base.
Finally, use social media analytics tools to measure the success of your social media marketing strategies.
Author Bio
Vibhu Dhariwal is a Co-founder & Director of Marketing at Digital Gratified FZ-LLC.
His team and he have worked with more than 100 SaaS-based organizations in optimizing their traffic through multiple inbound marketing practices like content marketing, SEO, etc.
Besides that, they have been backing up 10+ agencies in their marketing efforts for their clients.
