content marketing

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    15 Customer Touchpoints That Will Optimize Your Customer Loyalty

    Published on 2021-12-27 By Hanson Cheng

    Customer loyalty is the holy grail of business because nothing drives future investments like customers who are loyal to you. Loyal customers are less price-sensitive, spend more, and tell their friends about your business.

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    7 eCommerce Marketing Strategies to Boost Holiday Sales

    Published on 2021-12-16 By Shanice Jones

    It's the most wonderful time of the year for eCommerce sellers. It’s almost Christmas, and much of the world is in shopping mode. Boosting sales during the holidays is essential, and holiday eCommerce sales are expected to increase by 14.4%...

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    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    Published on 2021-12-01 By Alexandra Whitt

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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    How to Help Your SMB Clients Optimize Their Customer Engagement

    Published on 2021-11-24 By Gaurav Belani

    According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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    Social SEO: What Is It and How Search Boosts your Social Efforts

    Published on 2021-11-18 By Mike Khorev

    Obviously, the term social media is not new to you, and more than likely, neither is SEO. But what about social SEO? What is it? How do I do it? Can social media impacted my SEO? And vice versa. 

    This article will answer all of the above, and...

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    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Published on 2021-11-01 By Paul Aroloye

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    10 Simple Website Hacks to Increase Your Conversions

    Published on 2020-05-20 By Kevin Payne

    These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

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    POWR Guest Post Guidelines

    Published on 2020-04-24 By Mick Essex

    Hello, and thank you for your interest in guest posting for POWR. We are excited you want to contribute to helping small businesses grow online!

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