POWR RoundUp: A Busy Summer of Integration and API Updates

It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

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Reaching Gen C: Marketing to a New Generation of Consumers

Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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5 Reasons Visitors Aren't Signing Up for Your Newsletter

As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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4 Reasons to Ensure Visibility in Supply Chain Logistics

Visibility refers to knowing exactly where the inventory is at every point in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to their final...

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How Business Analysis Can Help Grow Your Small Business

What Is Business Analysis?

In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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6 Ideas To Repurpose Your Email Marketing Campaign

Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

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9 Actionable Online Holiday Strategies for Your eCommerce Business

Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

These ideas will help you generate sales,...

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Why Aligning SEO and PPC Can Help You Increase Profit Rates

Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

But there seems to be a split in schools of thought when it comes to SEO...

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SMS Marketing vs. Social Media Ads: Which One Should You Choose?

SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

Did you know that Halloween is the fourth most popular holiday in America? In fact, it is expected that ecommerce sales for Halloween will reach nearly $12 billion in 2023.

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Leverage Coupon Marketing to Improve eCommerce Customer Referrals

Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible.

Though it is more beneficial to customers,...

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Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

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5 Tips for Providing the Best Customer Service During Holiday Season

The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

After all,

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Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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7 Tips To Handle Customer Complaints Effectively

Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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