What Are Good Conversion Rates?

A conversion rate is an excellent metric to measure your company’s success in marketing. But you may have some questions. For example, what is a reasonable conversion rate, and how can you boost yours? This blog post will discuss the...

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Your Complete Guide to Social Proof

You’d rather patronize a business if a friend or a family member recommends it. right? Social proof works the same way – a brand is more credible when someone you personally know has tried it and likes it.

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Understanding The Formula For Conversion Rates

Understanding the formula for conversion rate metrics is imperative as a business owner. It’s especially crucial if you're trying to work out how to increase conversion rates in e-commerce!

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Loyalty Programs for E-Commerce

E-commerce has flourished in the past decade, but following the COVID-19 pandemic, online shopping went through a tremendous leap. 

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Optimizing Your Ecommerce to Reach a Wider Audience

Reaching a wide audience doesn’t just happen. If you want your online business to thrive, then you need to know how to unleash the power of your virtual storefront. This article describes the most important techniques you can use today to...

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Passive Income Ideas for 2023: How To Make Money Online

Did you know you can generate income online without exerting much effort? Think of individuals playing online games, taking surveys, and posting video clips on YouTube. They all make money on the Internet. That's where passive income comes...

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Loyalty Marketing Metrics

As many brands revamp their efforts to attract new customers via costly paid ads, it’s easy to overlook the potential success of loyalty marketing. However, it’s no secret that implementing a reward or loyalty program is an effective way to...

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Top 7 Overlooked Things That Influence B2B Lead Generation

Every business needs new customers to grow, which makes lead generation a keystone of the marketing arch.  

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How to Use LinkedIn for Successful Sales Prospecting

As a business owner, you probably realize that LinkedIn is a powerful tool for sales prospecting, but do you know how to use it to its fullest potential?

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How to Increase Conversion Rate in E-Commerce

As a business owner,  you don’t want to miss out on opportunities to scale your business and boost that bottom line. And that is directly related to your conversion rate.So by checking out your conversion rate metrics you’ll have a decent idea...

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How Does E-Commerce Measure Customer Loyalty?

E-commerce marketers are always looking to win loyal customers, as it costs less to keep loyal customers, and they spend more than one-and-done customers.

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Using Data to Fuel Digital Marketing Campaigns

In 2021, almost 97.9% of Meta’s (formerly Facebook Inc.) global revenue was generated through advertisement, equal to 114.93 billion U.S. dollars. There are more than 3.6 billion social media users in the world. Also, according to an...

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How to Write Content That Ranks: Killer Guide For Beginners

Nearly 90% of marketers continue to invest in content marketing plans. In addition, 57% of B2C marketers said that on-page SEO content development helped their businesses to stand out on Google. No doubt, content has the power to break sales...

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Why Should eCommerce Brands Care About Public Relations?

Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place. 

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Top 13 Examples of Successful Business Ideas That Came True

You may have a business idea, but think that it’s just a dream, and can’t be a reality. Not true! If every successful business owner had thought that it couldn’t be done, we wouldn’t be able to get the services we use every day. No matter what...

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