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    SMS Marketing vs. Social Media Ads: Which One Should You Choose?

    Published on 2021-10-14 By Hanson Cheng

    SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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    Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

    Published on 2021-10-13 By Gaukhar Murzagaliyeva

    Did you know that Halloween is the fourth most popular holiday in America? In fact, it is expected that ecommerce sales for Halloween will reach nearly $12 billion in 2023.

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    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Published on 2021-10-12 By Akshay Deogiri

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible.

    Though it is more beneficial to customers,...

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    Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

    Published on 2021-10-10 By Adela Belin

    Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

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    5 Tips for Providing the Best Customer Service During Holiday Season

    Published on 2021-10-07 By Gaukhar Murzagaliyeva

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After...

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Published on 2021-10-06 By Lee Li

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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    7 Tips To Handle Customer Complaints Effectively

    Published on 2021-10-05 By Tim Ferguson

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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    5 POWR Apps to Use For Marketing Your Holiday Deals This Season

    Published on 2021-10-03 By Gaukhar Murzagaliyeva

    The holiday season is so important for obvious reasons. You must create a solid holiday marketing strategy with goals, forecasts, special pricing, creative design, and content. But how do you effectively communicate your holiday deals to site...

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    17 Instant Message Marketing Tips to Boost Your Sales

    Published on 2021-10-01 By Rithesh Raghavan

    Most modern businesses focus on apps as their sole method of mobile marketing.

    Apps are an excellent mobile marketing channel because of the interactive experiences they offer customers, but they’re not always the quickest way to communicate...

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    5 Lead Generation Metrics in a Digital World

    Published on 2021-09-29 By Shanice Jones

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

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    Leverage Product Reviews To Improve Consumer Confidence

    Published on 2021-09-28 By Burkhard Berger

    One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.

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    7 Steps to Plan Your Instagram Holiday Marketing Strategy

    Published on 2021-09-28 By Kevin Payne

    Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...

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    The Most Important Things in Customer Service During the Holidays

    Published on 2021-09-27 By Thomas Jackson

    The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

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    How To Create A Holiday Marketing Plan For Your eCommerce Business

    Published on 2021-09-21 By Gaukhar Murzagaliyeva

    The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

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    POWR Social Feed Makes Connecting to Instagram A Breeze

    Published on 2021-09-16 By Emilie Murphy

    POWR Social Feed now has an easier option for connecting to your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or business account...

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