How Holiday Sales Can Help Small Businesses Increase Conversion Rates

Holiday discounts are a fantastic way to maximize your holiday sales. However, markets are now more saturated than ever, and it is challenging to establish yourself when other, more prominent brands are already on the run. 

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Organic vs Paid Ads: What Is More Important and When To Implement

Organic marketing and paid advertising are two terms that classify most digital marketing strategies.

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Top 9 eCommerce Trends for 2023

E-commerce has become more than a buzzword: the world has experienced a true eCommerce revolution in recent years. And if history is any judge, the next 3 - 5 years will prove that it will remain an industry standard from here on out. Let's...

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5 Email Drip Campaigns Your Business Needs

A properly executed email marketing campaign can increase conversions. Email marketing has a return on investment of $36 for every $1 spent. That translates to more revenues for your company.

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8 Holiday Digital Marketing Tips

The holidays are officially here, so retailers everywhere are launching holiday marketing campaigns. Practical Ecommerce predicts a slowing in holiday spending, so getting your digital marketing campaigns prepared will be critical for...

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6 E-commerce Marketing Channels You Could Be Using

Choosing the best eCommerce marketing channels for your business can seem challenging. Different marketers talk about their favorite channels being the best. It can all get very confusing. 

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9 Website Design Ideas to Boost Your Online Holiday Sales

‘Tis the season to spend; as we all know, the holiday rush means all our family members and friends are trying to find that perfect present. Preferably – online.

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How to Refresh & Optimize Your Website or App for Christmas 2022

Christmas is just a few weeks away, and if you want to be ready for new site visitors and keep your current customers, it's time to audit your website. Internet users are accustomed to shiny new things, especially this time of year, so give...

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How to Keep Customers Coming Back with Follow-Up Automation

Acquiring new customers is always costly — you spend a lot of time and money to land the first sale.

Once you make this investment and people start buying, how discouraging it can be to see them go after the first purchase. When it happens,...

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How eCommerce Owners Can Make Holiday Shopping Easier for Customers

The holiday season is just around the corner. For eCommerce business owners, that could mean your busiest time of year is coming up. Within the last decade, eCommerce has completely changed the way people do their holiday shopping. 

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6 Suggestions for Increasing Your Site's Organic Traffic

To attract visitors to your beautifully designed website, you need to leverage various marketing tactics. Paid marketing can be costly for small businesses whereas organic traffic is consistent with a relevantly minimal investment.

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7 Best Ways to Maximize Your eCommerce Sales

Every online market that wishes to increase e-commerce sales faces two high-risk scenarios. People increasingly use the internet to find goods and services they require. Even for small firms, e-commerce is more crucial. The presence of an...

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How to Keep Your Black Friday Customers After the Big Day

A lot of work goes into capturing new search traffic leading up to Black Friday, but how do you keep your newly gained customers once the big event is over? Let's discuss customer retention.

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6 Steps Every E-Commerce Business Should Take Before a New Promotion

When launching a new e-commerce store, you need to come out punching with a plan and actions that will get traffic to your site and lead to sales straight away. A great way to do this is to start with some excellent promotions. Getting your...

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13 Customer Engagement Strategies That Marketers Can’t Ignore

Your company is made up of more than your products and services. It comes down to the individuals who purchase from you. That's what marketing is all about: connecting with the right people.

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