6 Steps Every E-Commerce Business Should Take Before a New Promotion

When launching a new e-commerce store, you need to come out punching with a plan and actions that will get traffic to your site and lead to sales straight away. A great way to do this is to start with some excellent promotions. Getting your...

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8 Unique E-commerce Content Marketing Strategies and Examples

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”  – Robert Rose

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How To Maximize Sales on Small Business Saturday

Small businesses are the heart of the national economy, representing 99.9% of all US businessesand employing two-thirds of all American workers. They are also critical to local economies, providing essential services to the community and using...

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How to Increase Your SaaS Sales During the Holidays

The SaaS industry has increased rapidly over a few years, and it is going to grow more with predicted global revenue of $208 billion by 2023 (Gartner Forecast). A Major boost in demand for SaaS (software as a service) has been observed in the...

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7 Unique Ways To Effectively Boost Customer Retention

There is no comparison between the cost of losing a single consumer and the cost of converting them. And if you’re not careful, customers will slip through your fingers. How can you avoid this? By establishing an effective customer retention...

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31 Best SaaS Tools for Startups and SMBs for 2023

A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

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A Quick Guide to Creating Quality Video Content for Small Businesses

Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as walking in the park; how? Small business owners can buy a good...

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Brand Management: A Complete Guide To Protecting Your Brand Online

You should focus on consistently protecting your brand online as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience and differentiating your business.

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How To Handle Purchase Orders Effectively On eCommerce Stores

A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

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Converting Cross-Border Shoppers During Black Friday & Cyber Monday

Online commerce is an integral part of the overall retail business.

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How to Leverage Instagram to Build Your Brand on Social Media

Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily. As Statista says, 64% of Instagrammers are under 34 years old. Each store has...

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eCommerce Trends Coming in the Holiday Shopping Season

With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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Top 10 Business Software Needs for A Small Business Owner

Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norms. Although competition prompts you to innovate and stay ahead of the curve, the rivalry can be intimidating.

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How to Use Growth Hacking To Attract and Retain Customers

The digital market is fast-paced, and businesses are thriving hard to survive. From tapping into the pool of social media to incorporating a plethora of marketing strategies, they are going to extreme lengths to achieve the milestones and...

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Everything You Should Know About eCommerce PPC Management

The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. In 2023, digital ad spending is set to surpass $701 billion globally, and nearly half of that will be from...

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