Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily. As Statista says, 64% of Instagrammers are under 34 years old. Each store has...

Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norms. Although competition prompts you to innovate and stay ahead of the curve, the rivalry can be intimidating.

The digital market is fast-paced, and businesses are thriving hard to survive. From tapping into the pool of social media to incorporating a plethora of marketing strategies, they are going to extreme lengths to achieve the milestones and...

The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. 

Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites. Old trends in UX can cause customers frustration and lead to users leaving the...

Black Friday is one of the most active days for shopping. Starting from Thanksgiving and ending Cyber Monday, potential customers flood eCommerce websites to find the most enticing deals. Some seek discounts to treat themselves. Others need a...

Whether in the personal or professional sphere, people all over the world use email on a daily basis. Though dozens of other communication methods have sprung up since the advent of the internet, email has always remained a constant, and has...

If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what ecommerce websites are and how they differ from other types of websites. 

The average ecommerce conversion rate is between 2% and 3%--this means for every 100 visitors to your online store, only two or three of them will actually make a purchase. If you're not happy with those numbers, there are a number of things...

Marketers aren’t immune to blind spots or oversights in their strategies and spending. Even the largest and most successful companies get bogged down by minor details, rusty tactics, and messy data.