Striking the Balance Between Customer Acquisition and Retention

The traditional marketing methods of most online retailers have become disrupted. Retailers now have to recalibrate in order to meet new demands and strike the right balance between customer retention and acquisition. 

Read More

Building an eCommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

Read More

Collecting Leads on your Ecommerce Website: 4 Do’s and Don’ts

Leads are a very important thing for an online business. Without leads it is very hard to get new customers. This is because more than 90% of people are not ready to make a purchase when they visit your eCommerce website. While gathering leads...

Read More

Reduce Shopping Cart Abandonment with A Countdown Timer for Shopify

We’ve all been there, browsing an online store on our phone and thinking “Wow, this shirt would be perfect for next weekend”. We’ll add it to our shopping cart, and then sit on it. In 85% of cases, we don’t complete our purchase. 

Read More

Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

Read More

Top 5 E-commerce Conversion Rate Optimization Tactics

Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...

Read More

Understanding the Buyer’s Cycle Will Help Your Online Business Grow

Now is the best time to start and grow your online business. But how do you attract and retain clients while beating the fierce competition? The answer is simple - develop your sales funnel based on the buyer’s cycle. Whether you want people...

Read More

Get 20% More Sales With the New PayPal Pay In 4 Integration

It’s no secret that having a smooth, seamless checkout process is essential for any eCommerce business. This is even more true in the age of Covid, with online spending in the US increasing 44% in 2020 over 2019. In spite of a huge boost in...

Read More

3 Steps to Take When You Start an Online Business

Communication is key to any relationship, and that includes customer relationships. Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.

Read More

Best 5 Apps for Your eCommerce Store

Setting up your eCommerce business is a fun and exciting experience. You’ve found a product you’re passionate about getting out into the world, and if you get things right it really pays off. That’s why it’s so important to get on the right...

Read More

Why a Customer Loyalty Program Drives More Sales

It’s common knowledge among marketers and business owners that 80% of your company’s profits come from only 20% of customers. What this means is that customer loyalty goes a long way. If you can keep customers engaged to your brand, they’ll...

Read More

How To Win Back Lost Sales With These 5 Customer Retention Strategies

In business, people tend to focus on numbers and hard facts. Success is usually equated with a large customer base rather than a loyal one. But many entrepreneurs often forget that while it is good to have a large customer base, it is equally...

Read More

POWR Roundup: Lead Generating Popups, More Integrations

Hey there POWR Heroes!

Read More

7 Customer Retention Strategies for the New Normal

 

Read More

5 Ways You Can Use Customer Psychology To Increase Sales

Selling is about promoting your products and services the right way. To do that, you need to know how your target customers think. When you understand your target buyers, you can come up with marketing strategies that result in conversions.

Read More