Inspiring Email Marketing Ideas for 2023

Email remains one of the most engaging marketing channels. It can drive sales, boost customer loyalty, and provide excellent ROI when used correctly. With 2023 shaping up to be another tricky year for business, email could be the tool you need...

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8 Steps to Streamline Lead Generation for Greater Predictability

Lead generation is often unpredictable, especially for startups and new businesses.

There will be times when your customers may come in all at once and times when you’ll struggle to make ends meet.

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Optimizing Your Content Strategy: How to Create Content That Converts

Do you need help creating content that transforms readers into customers? You're not alone. Many organizations devote significant effort and money to content creation yet fail to achieve the desired outcomes.

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5 Unique Ways to Build Backlinks in 2023

If you’re involved in SEO, you almost certainly know the basics and the most common strategies to get backlinks to your website. You will also know that these strategies are becoming less effective. Most website owners know the value of links,...

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What is Customer Data Analytics, and How Does It Work?

Companies gather vast amounts of data from their customers daily. After collecting the data, they use it to get insights that help them learn more about their consumers' nature and intentions. The goal of collecting and protecting customer...

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Beginner’s Guide to WordPress Hosting Optimization

Whether running a blog or managing a small e-commerce business, ensuring your WordPress site runs smoothly and attracts a sizable number of visitors (while remaining secure) can be tricky.

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Everything You Should Know About Brand Management

When was the last time you called for an Uber? Looking closely, you will see that the popular ride-hailing company has changed its logo from a bold, all-caps font to a more stylish, sleek, and easy-to-read font. 

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The Importance of a Secure Payment Gateway for Your eCommerce Business

Keeping the high demand and popularity of online shopping culture in mind, eCommerce portals leave no stone unturned in providing the utmost customer satisfaction. 

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Build Brand Loyalty Through Personalized Experiences

Imagine a scenario where you receive two emails. Email one has a subject line that targets your pain point(s), addresses you by name, and has personalized content based on your interests.

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The Best Ways to Leverage AI for E-Commerce

With ChatGPT crossing 100 million users after just five days of its launch, it’s safe to say that artificial intelligence has gone mainstream. 

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How To Hit Q2 Goals, Even if Q1 Didn't Go as Planned

Goal setting is an essential part of any successful business.

But what happens if you don’t hit them in the first quarter?

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POWR Achieves 5 Performance Awards in G2's Spring 2023 Report

POWR announced their Popup Builder and Form Builder applications had achieved multiple performance and leadership awards byG2, the world’s largest and most trusted software marketplace, in their Spring 2023 Report.

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What Is Social Proof & How To Use It For eCommerce Marketing

Spend any time on the internet, and you’ll see the term ‘social proof’ more often than ever before. Why?

Because we are bombarded with so much information online, it’s hard to tell what’s true and what isn’t. 

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7 Ways To Use Social Media to Target Your Audience

In a digital environment, people can produce, share, and exchange information, ideas, and material with one another using social media platforms and websites. 

A key component of any social media strategy starts with proper audience...

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12 Clever Hacks to Use Facebook Ads Effectively for eCommerce

Running ads that convert on Facebook isn’t as easy as it used to be. The iOS 14 update limited Facebook’s targeting power, and the social media giant’s options grew a bit more expensive as demand increased. 

  However, Facebook ads still have...

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