improve conversions

    Amplifying Leads and Conversions: The Influencer Marketing Impact

    Influencer marketing is making some serious waves in the digital world. Why? Because influencers have this unique way of connecting with people, which is why businesses are noticing it more and more.

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    Incorporating Eco-Friendly Practices into Small Business Operations

    People are focusing on the planet’s health more now than ever before. Individuals are personally committing to more eco-friendly practices, such as commuting via public transportation or disposing of waste appropriately and recycling. 

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    How to Price e-Learning Courses on Your Website for Max Profit

    Creating an online course and setting up ads to market it is just the start. To earn income from your e-learning courses, you must know how to price them appropriately. 

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    Lead Generation Strategy for Small Businesses - 8 Tips

    The number of people visiting your website can be difficult to track for small businesses. Don’t you love the excitement of seeing those numbers go up, though?

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    7 Ways To Optimize Your Store Homepage for Better Conversions

    Your homepage is the face of your website. Users will decide whether to stay on your site, explore other offerings, or leave within seconds of visiting your homepage for the first time. 

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    Top 8 Benefits of ERP for Ecommerce

    Enterprise resource planning (ERP) software connects your key processes, allowing you to grow and manage your eCommerce business more effectively. In fact, according to a report by Software Path, the main reason to implement ERP software is...

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    6 Pain Points for eCommerce Startups: Apps for Conversions and Growth

    In 2023, the number of online consumers stands at a massive 2.64 billion, which - to put it in perspective - makes up a third of the planet’s population.

    Creating an eCommerce platform for your startup, then, is a no-brainer as it ensures you...

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    The Digital Customer Journey & Lower Funnel Marketing Optimization

    If you own a business or run a marketing department, you’ve probably heard of both the buyer’s journey and funnel marketing before. But how deeply do you understand its value? 

    And more importantly, do you know how to build them for yourself?...

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    The Intersection of Social Media and AI: The Power and Challenges

    Social media has become an integral part of our daily lives, transforming how we communicate, share information, and connect with others. 

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    Buyer Personas: A Guide to Enhance Your Content Marketing Strategy

    Over the past few years, we've all witnessed firsthand that generic advertising is no longer swaying modern-day consumers. 

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    Local SEO Tactics: Why and How to Add Your Business to Google Maps

    Hello there! I'm a seasoned digital marketer who has navigated the expansive world of SEO, paid advertising, and social media marketing for over a decade.

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    How to Engage Visitors with Video Content

    If your conversion rate is puzzlingly low and your site visitors close the tab after 30 seconds, you must include a crucial component from your content strategy - and it might not be what you expect. 

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    A Small Business Retailers Guide to Planograms

    A planogram, which is a visual representation of a retail space, is crucial for optimizing product placement in retail settings.

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    8 Instagram Content Ideas for Your Service-Based Business

    Instagram has become one of the most powerful social media platforms for businesses to showcase their products and services. 

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    Why It's Time to Invest in Customer Self-Service

    While there’s no replacing the value of your live support agents, customer self-service drives critical, high-demand customer experience improvements.

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