SMS text message marketing is a powerful tool that enables businesses to connect with their audiences more personally and emotionally.
Doing so ultimately increases brand loyalty and improves chances for success.
Since most people make decisions based on emotion, businesses must leverage tools for SMS marketing automation to connect with their customers efficiently.
Effective SMS marketing communication helps you understand your audience's needs and engage them more effectively.
Thanks to its high accessibility, open rate, and conversions, the SMS channel has recently become popular. In this article, we’ll see how SMS marketing works and how you can connect with your audience.
So, let’s get started:
In this article:
- How Does SMS Marketing Work?
- How to Use SMS Marketing to Connect with Your Audiences
- Define your target audience
- Personalize your messages
- Craft concise & value-adding messages
- Add a compelling CTA
- Inspire interaction and feedback
How Does SMS Marketing Work?
SMS marketing or text message marketing uses an SMS channel to send text messages to your target audience.
Source: Freepik
You can use it to send promotions, event reminders, appointment scheduling links, survey links, purchase links, and more.
With SMS marketing automation software, such as the Municorn fax app, you can send texts to your subscriber list from your desktop or mobile app.
It’s essential to acquire opt-ins and obtain customers' consent before sending them any marketing message.
Next up is crafting compelling messages that instantly capture your subscribers’ attention and increase your open and marketing conversion rate.
You can also segment your subscribers into groups and assign them different campaigns to target more effectively and achieve better results.
However, you need to ensure that your SMS marketing campaigns comply with the necessary laws and regulations not to evade customer privacy to maintain a positive image of your brand.
How to Use SMS Marketing to Connect with Your Audiences
Source: Freepik
The following strategies will help you effectively connect with your audiences using SMS marketing:
1. Define your target audience
The target audience, or target market, is a group of the most qualified prospects with the potential to convert. You can create personas of your target audience with the help of the following points:
- Name
- Age
- Gender
- Profession
- Location
- Likes/Dislikes
- Education level
- Income level
- Etc.
Creating a persona is a thought exercise in which you use the above points to develop profiles of people who are ready to become your customers.
Once you establish their needs, you can effectively craft text messages that compel users to engage with your brand.
2. Personalize your messages
Adding personalization to your text messages with a mass messaging and calling system lets you connect with your target audiences more personally.
You can also reference past interactions or purchase history and incorporate this information into future communication.
Doing so shows that you understand their needs and offer personalized recommendations guaranteed to generate sales and conversions.
Personalization helps create a meaningful relationship with your subscribers, increase engagement, improve satisfaction, and build stronger brand loyalty.
3. Craft concise & value-adding messages
Source: Freepik
Concise and clear messages allow subscribers to instantly decide whether to engage.
Moreover, the SMS channel only has 160 character limit per message, so you want to make each character count and write attention-grabbing texts.
Create each message in a way that resonates with your audience's specific needs and interests and helps you connect with them easily.
You can also run promotional campaigns, offer discounts, or send time-sensitive deals that make them feel privileged and valued members of your community.
4. Add a compelling CTA
Source: Freepik
Adding a compelling CTA to your text messages is crucial for driving the desired actions from your target audience.
Call-to-Action or CTA motivates your users to take the next step, be it visiting your website, purchasing a product, or attending an event.
A well-crafted CTA clearly states the action you want your audience to take, using concise, straightforward language.
It can lead people to sign up for a free event via your online ticketing system or to grab a limited-time discount code. It should create urgency by adding time-sensitive information or deadlines that prompt instant action.
Moreover, your CTA should use action-oriented verbs that clearly convey the message and inspire action. And lastly, it should highlight the benefits or reward your target audience is bound to receive upon taking action.
5. Inspire interaction and feedback
Source: Freepik
The last thing you can do to ensure your target audience stays connected to your brand is to encourage them to interact with your content.
Including feedback forms, surveys, polls, or contests may inspire users to interact with you. Having two-way communication with your audience will allow you to connect with your audience at a deeper level.
You can better understand your audience’s needs and expectations and gather valuable insights to tailor your future communications accordingly.
Conclusion
In essence, SMS marketing is a powerful way to connect with your target audiences if you have clearly defined personas of who they are.
Once you gather insights about your audiences, such as demographics, interests, and others, it’d be easy to tailor your text messages to generate more responses, engagement, and conversions.
Further, with the right SMS marketing automation software, you can create and segment your audience to run targeted campaigns.
By tapping into your audience's emotional needs and desires, you can build stronger relationships with your audience, increase brand loyalty, and achieve greater success.
Author Bio
Philip Portman is the Founder/CEO of Textdrip, a texting platform for insurance, mortgage, real estate, and solar sales. He has created several startups from the ground up, like landlineremover.com, argosautomation.com, and recruitdrip.com. He is a leading expert in SMS marketing and automation in digital marketing strategies.
