SMS Marketing: How To Use It to Connect With Your Audiences?


Published: | By Philip Portman

SMS text message marketing is a powerful tool that enables businesses to connect with their audiences more personally and emotionally. 

In contrast to social media, SMS marketing allows you to gain insights from users and tap into their emotional needs and desires to create strong relations with them.

Doing so ultimately increases brand loyalty and improves chances for success. 

Since most people make decisions based on their emotions, businesses must leverage tools for SMS marketing automation that help them connect with their customers efficiently.

Effective SMS marketing communication lets you comprehend your audiences' wants and engage them more efficiently. 

Thanks to its high accessibility, open rate, and conversions, the SMS channel has recently become popular.

In this article, we’ll see how SMS marketing works and how you can connect with your audience.

So, let’s get started:


In this article:

    1. Define your target audience
    2. Personalize your messages
    3. Craft conside and value-adding messages
    4. Add a compelling CTA
    5. Inspire interaction and feedback

How Does SMS Marketing Work? 

SMS marketing or text message marketing uses an SMS channel to send text messages to your target audience. 

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You can use it to send promotions, event reminders, appointment scheduling, survey links, purchase links, and many other SMS messages.

SMS marketing allows you to send marketing messages directly to your potential customers who have opted in to receive texts from your brand. 

With the help of SMS marketing automation software, you can send texts to your subscriber list from your desktop or mobile app.

It’s essential to acquire opt-ins and obtain consent from your customers before sending them any marketing message. 

Next up is crafting compelling messages that instantly capture your subscribers’ attention and increase your open and marketing conversion rate.

You can also segment your subscribers into different groups and assign them various campaigns to target more effectively and generate good results. 

However, you need to ensure that your SMS marketing campaigns comply with the necessary laws and regulations not to evade customer privacy to maintain a positive image of your brand.

How to Use SMS Marketing to Connect with Your Audiences 

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The following strategies will help you effectively connect with your audiences using SMS marketing:

1. Define your target audience 

The target audience or target market is a group of the most qualified prospects that have the potential to convert. 

You can create personas of your target audience with the help of the following points:

  • Name
  • Age
  • Gender
  • Profession
  • Location
  • Likes/Dislikes
  • Education level
  • Income level
  • Etc.

Creating a persona is a thought exercise where you use the above points to create profiles that closely relate to people ready to become your customers. 

Once you establish their needs, you can effectively craft text messages that compel users to engage with your brand.

2. Personalize your messages 

Adding personalization to your text messages lets you connect with your target audiences more personally. 

Including their names, tailoring information to their likes or dislikes, or other personalization effects can improve chances of engagement.

You can also reference past interactions or purchase history and incorporate this information into future communication. 

Doing so shows that you understand their needs and offer personalized recommendations guaranteed to generate sales and conversions.

Personalization helps create a meaningful relationship with your subscribers and helps increase engagement, improve satisfaction, and build stronger brand loyalty.

3. Craft concise & value-adding messages 

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Concise and clear messages allow subscribers to look instantly and decide whether to engage with them. 

Moreover, the SMS channel only has 160 character limit per message, so you want to make each character count and write attention-grabbing texts.

Create each message in a way that resonates with your audience's specific needs and interests and helps you connect with them easily. 

You can also run promotional campaigns, offer discounts, or send time-sensitive deals that make them feel privileged and valued members of your community.

4. Add a compelling CTA 

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Adding a compelling CTA to your text messages is crucial to drive desired actions from your target audience. 

Call-to-Action or CTA motivates your users to go with the next step, be it visiting your website, purchasing a product, or attending an event.

A well-crafted CTA clearly states the action you want your audience to take by using concise and straightforward language. It should create urgency by adding time-sensitive information or deadlines that prompt instant action.

Moreover, your CTA should employ action-oriented verbs that help easily convey the meaning and inspire action. 

And lastly, it should highlight the benefits or reward your target audience is bound to receive upon taking action.

5. Inspire interaction and feedback 


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The last thing you can do to ensure your target audience stays connected with your brand is to encourage them to interact and engage with your content. 

Including feedback forms, surveys, polls, or contests may inspire users to interact with you.

Having two-way communication with your audience will allow you to connect with your audience at a deeper level. 

You can better understand your audience’s needs and expectations and gather valuable insights to tailor your future communications accordingly.

Conclusion

In essence, SMS marketing is a powerful way to connect with your target audiences if you have clearly defined personas of what they look like. 

Once you gather insights about your audiences, such as demographics, interests, and others, it’d be easy to tailor your text messages to generate more responses, engagement, and conversions.

Further, with the help of the right SMS marketing automation software, you can create and segment your audience to run targeted campaigns. 

By tapping into their emotional needs and desires, you can build stronger relations with your audiences, increasing brand loyalty and greater success.


Author Bio:  

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Philip Portman is the Founder/CEO of Textdrip, a texting platform for insurance, mortgage, real estate, and solar sales. 

He has created several startups from the ground up, like; landlineremover.com, argosautomation.com, and recruitdrip.com. He is a leading expert in SMS marketing and automation in digital marketing strategies.

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