9 Ways to Increase Customer Loyalty and Improve Sales

Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process to witness.

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How to Sell More on Shopify With the POWR Product Reviews App

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’. However, there were 374 other reviews,...

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10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

The holidays are a time for family, friends, and festivities. 

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14 Inefficient Features Making Visitors Leave Your Website

In today’s digital world, a website plays the multi-faceted role of a business card, catalog, portfolio, and billboard. There are over 4.6 billion internet users in the world.  When the modern consumer is searching for everything on the...

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3 Key Takeaways About Product Reviews for Online Businesses

Are you a new business trying to attract new customers and generate leads? Then you might want to add a product review section to your website and encourage your existing customers to leave their opinions on your product. Reviews have been...

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SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news is...

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How to Create a Referral Program for Your Online Business

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

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POWR Roundup: Integrations and a Focus on Helping Increase Conversions

Hey there POWR Heroes! 

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Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website. Building a brand that is...

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Top 5 E-commerce Conversion Rate Optimization Tactics

Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...

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Best 5 Apps for Your eCommerce Store

Setting up your eCommerce business is a fun and exciting experience. You’ve found a product you’re passionate about getting out into the world, and if you get things right it really pays off. That’s why it’s so important to get on the right...

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How To Win Back Lost Sales With These 5 Customer Retention Strategies

In business, people tend to focus on numbers and hard facts. Success is usually equated with a large customer base rather than a loyal one. But many entrepreneurs often forget that while it is good to have a large customer base, it is equally...

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5 Ways You Can Use Customer Psychology To Increase Sales

Selling is about promoting your products and services the right way. To do that, you need to know what your target customers think. When you understand your target buyers, you can develop marketing strategies that result in conversions.

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10 Simple Website Hacks to Increase Your Conversions

These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

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Colors That Convert: How to Use Color to Optimize Conversion

In an age of minuscule attention, consumer retention and interaction are highly important to e-commerce business owners. I fall into YouTube video holes and am guilty of abandoning online articles halfway.

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