4 Steps to Take to Guarantee Success During the Holidays

It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow. In 2021, Cyber Monday alone resulted in $10.7 billion of spending. This year looks to be...

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17 Instant Message Marketing Tips to Boost Your Sales

Most modern businesses focus on apps as their sole method of mobile marketing. Apps are an excellent mobile marketing channel because of the interactive experiences they offer customers, but they’re not always the quickest way to communicate...

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5 Lead Generation Metrics in a Digital World

Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years. The process of data collection and review has...

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7 Customer Acquisition Metrics You Should be Tracking in Your Business

Many business owners believe that customer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

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How to Create A Lead Magnet - Convert More Visitors Into Leads

Acquiring traffic and gaining customers can be a time-consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

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7 Customer Acquisition Management Strategies for 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

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POWR Roundup: More Integrations and a Focus on Helping You Increase Conversions

Hey there POWR Heroes! 

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Top 5 E-commerce Conversion Rate Optimization Tactics

Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...

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10 Simple Website Hacks to Increase Your Conversions

These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

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Colors That Convert: How to Use Color to Optimize Conversion

In an age of minuscule attention, consumer retention and interaction are highly important to e-commerce business owners. I fall into YouTube video holes and am guilty of abandoning online articles halfway.

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2019 - A Year of Explosive Growth

As we head into a new decade, we wanted to take a second to remember everything that was launched and accomplished in 2019 at POWR. While this list is by no means an all-inclusive list of every feature and app update, it is representative of...

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Crush Your Business Goals With These Simple Tips

The secret sauce for having an amazing eCommerce business isn’t so secret after all. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, make sales, and support current customers so...

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