digital marketing

    Reaching Gen C: Marketing to a New Generation of Consumers

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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    8 Pinterest Marketing Tips For Small Businesses

    Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.

    It isn't as crowded as Facebook...

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    7 Customer Acquisition Management Strategies

    While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

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