digital marketing

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    7 Easy Steps to Create a Content Marketing Strategy for Your Business

    Published on 2022-02-21 By Wesley Cherisien

    If you own an online business, you simply cannot ignore the importance of content marketing. The claim "Content is King" is still valid in 2023 as it was back in 2013.

    To boost your business, nurture leads, and create and expand your digital...

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    What Is A Pop-Up Form?

    Published on 2022-02-08 By Jose Nunez

    A popup form is a small window that appears or pops up while browsing a website. Digital marketers frequently use popups for advertising and generating leads. But, are they effective?

    When designed well, it can enhance your audience’s page...

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    5 Digital Marketing Techniques Every Business Should be Using in 2023

    Published on 2022-01-24 By Adam Steele

    If you want to make more sales this year, you must ensure that you have a great digital marketing strategy.

    There’s a lot that goes into marketing, including content, social media, and more. In this article, we will outline the top 5 digital...

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    How Is Social Media Changing the Packaging Design & Industry?

    Published on 2021-11-17 By Alice Mackenzie

    An April 2023 market research study showed that over half the world, nearly 60%, use social media regularly. That's close to 5 billion people, which is a staggering number considering that around 20 years ago, it was less than 400 million.

    To...

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Published on 2021-10-28 By Lee Li

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Published on 2021-10-06 By Lee Li

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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    8 Pinterest Marketing Tips For Small Businesses

    Published on 2021-08-16 By Jan Kuzel

    Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.

    It isn't as crowded as Facebook...

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    7 Customer Acquisition Management Strategies

    Published on 2021-07-26 By Kevin Payne

    While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

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