An April 2023 market research study showed that over half the world, nearly 60%, use social media regularly. That's close to 5 billion people, which is a staggering number considering that around 20 years ago, it was less than 400 million.
To...
Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different?
Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.
Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.
Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.
It isn't as crowded as Facebook...
While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.
