digital marketing

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    5 Digital Marketing Techniques Every Business Should be Using in 2023

    Published on 2022-01-24 By Adam Steele

    If you want to make more sales this year, you must ensure that you have a great digital marketing strategy.

    There’s a lot that goes into marketing, including content, social media, and more. In this article, we will outline the top 5 digital...

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    How Is Social Media Changing the Packaging Design & Industry?

    Published on 2021-11-17 By Alice Mackenzie

    An April 2023 market research study showed that over half the world, nearly 60%, use social media regularly. That's close to 5 billion people, which is a staggering number considering that around 20 years ago, it was less than 400 million.

    To...

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Published on 2021-10-28 By Lee Li

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Published on 2021-10-18 By Shanice Jones

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Published on 2021-10-06 By Lee Li

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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    8 Pinterest Marketing Tips For Small Businesses

    Published on 2021-08-16 By Jan Kuzel

    Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.

    It isn't as crowded as Facebook...

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    7 Customer Acquisition Management Strategies

    Published on 2021-07-26 By Kevin Payne

    While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

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