Leveraging Digital Tools for Enhanced Customer Engagement

1. What is the post-purchase experience?

Post-purchase experience refers to customers’ behavior after they purchased the product. 

Facebook has become a powerful channel for both socializing and marketing purposes. Recent studies have shown that about 91% of B2B and 96% of B2C vendors are currently using Facebook for promoting and selling their products and services....

Social media has become an integral part of any successful business because it helps entrepreneurs to connect directly with their target customers.

However, not all your target customers are aware of your social media pages like Instagram,...

Social media has become an inexpensive way for business owners to promote their brands to a global audience. As a business owner, you don’t have to spend thousands of dollars on mainstream media advertisements. You just need to create...

The quality of customer service is a good indicator of the general health of any organization.

A brand is unlikely to be prosperous in the long run if it does not cherish its consumers and tries to learn what they are searching for.

One of the most common terms used in SaaS sales is the future of inside sales.

What is Small Business Lead Generation?

Small business lead generation refers to the use of numerous tactics by a small business to generate interest in their product or service and attract people interested in the hopes that they will...