How to Inspire Customers to Create UGC About Your Products

High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements. Content from your...

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9 Ways to Increase Customer Loyalty and Improve Sales

Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process to witness.

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How to Attract and Market to a Gen Z Audience

Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

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9 Proven and Tested Email Outreach Templates You Can Use Today

Outreach is one of the most important parts of link building, but it can also be one of the most time-consuming. 

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What is Target Marketing? The Good, The Bad, and The Ugly

Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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POWR RoundUp: A Busy Summer of Integration and API Updates

It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties. With consumers purchasing more online than ever before we are steadfast in our commitment to giving small...

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Reaching Gen C: Marketing to a New Generation of Consumers

Companies that create products and services for children and their parents are always looking for chances to connect with their target demographic. The COVID-19 pandemic and subsequent lockdowns have heightened smartphone, tablet, and computer...

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5 Reasons Visitors Aren't Signing Up for Your Newsletter (and How to Fix Them)

As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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4 Reasons to Ensure Visibility in Supply Chain Logistics

Visibility refers to knowing exactly where the inventory is at every point in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to their final...

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How Business Analysis Can Help Grow Your Small Business

What Is Business Analysis?

In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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6 Ideas To Repurpose Your Email Marketing Campaign

Email is one of the most widely used communication channels today by digital marketing companies, but there are still plenty of opportunities to make it even more effective for your business.

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9 Actionable Online Holiday Strategies for Your eCommerce Business

Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics. These ideas will help you generate sales,...

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Why Aligning SEO and PPC Can Help You Increase Profit Rates

Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions. But there seems to be a split in schools of thought when it comes to SEO and...

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SMS Marketing vs. Social Media Ads: Which One Should You Choose?

SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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Top 5 Online Halloween Marketing Ideas for Your eCommerce Business

Did you know that Halloween is the fourth most popular holiday in America? The top three are Christmas, Thanksgiving, and Easter. This means there’s a lot of potential for skyrocketing your online sales during the spooky season. And yet, only...

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