Can’t get enough leads for your business? You might not be exploiting the full potential of your website. A well-designed website can do wonders in generating new leads.
In fact, investing in better UX design can boost your conversion rate by up to 400%.
The great thing about this is that there are proven ways to transform your website into a lead-generation machine.
This article reveals five actionable strategies to entice visitors and turn them into piping-hot leads.
Best of all, we’ll illustrate each tactic with real-world examples so you can steal effective ideas. Whether you’re a small business or a large enterprise, get ready to take notes.
Implementing even a couple of these tips can supercharge your lead flow.
Source: depositphotos.com
1. Be Spot on with Your Value Proposition
The value proposition is the core reason why someone should choose your product or service. Get it right, and you’ll attract a torrent of leads. Get it wrong, and you’ll confuse visitors, who will promptly leave.
A strong value proposition is so effective because it instantly answers the critical “What’s in it for me?” question that every prospect asks.
A clear value prop grabs attention, builds desire, and motivates prospects to take action. Companies with muddled messaging are basically leaving money on the table.
How to nail your value proposition:
- Put yourself in your customer’s shoes. What pains and challenges are they facing? How can your offering make their lives better?
- Distill the key benefits into a simple, jargon-free statement that hooks them from the start.
- Place your value proposition in a prominent spot above the fold on your homepage and landing pages.
- Consider using a contrasting design element like a colorful box or banner to make it pop.
- Reinforce it with supporting copy and visuals that expand on the core promise.
Here’s an example of a brand that wins with its value proposition. Going, a premium deals platform for cheap flights is a true master at this.
As soon as you arrive on Going.com's flights page, you will be notified that they can save you an average of $550 on economy flights.
Source: going.com
This is an attention-grabbing, credible claim that makes cost-conscious travelers stop and want to learn more about how Going can be their best flight-booking friend.
2. Showcase Your Best Customer Reviews
Customer reviews are a hugely persuasive tool. Research shows that 98% of consumers read online reviews before making a purchase, and 82% trust them as much as personal recommendations.
Positive reviews build trust, alleviate buying concerns, and tip prospects into taking action.
They’re so powerful because people believe the honest feedback of other customers far more than marketing speaks.
Reviews provide social proof that you deliver on your promises. They vividly illustrate the benefits of your product through the words of real users.
How to leverage your most notable reviews:
- Don’t just stick them on a separate page. Integrate your highest-rated, most compelling reviews throughout your website, especially on high-traffic pages like your homepage and pricing pages.
- Use satisfied customer quotes, star ratings, review scores, and multimedia like video testimonials.
- Don’t only pick glowing, ambiguous reviews. Select specific reviews that address common objections or highlight key selling points.
- Celebrate your proudest moments by featuring in-depth case studies that showcase the impressive results you’ve delivered.
eTraining, a provider of online workplace safety training courses, does this brilliantly on their OSHA 40-Hour HAZWOPER Training landing page.
They highlight a few memorable reviews that praise their training’s quality and ease of use. This instantly overcomes concerns about the difficulty of online training.
Source: etraintoday.com
These reviews also often include specific details about how the training helped improve workplace safety and compliance, which resonates deeply with potential clients looking for reliable safety training solutions.
This approach can significantly boost your credibility and conversion rates, turning curious visitors into committed customers.
3. Provide Immediate Value with Free Tools
Giving something valuable away for free is a powerful way to capture leads. By offering a useful free tool or resource upfront, you provide immediate value before asking for anything in return.
This builds goodwill, showcases your expertise, and makes prospects more interested in your paid products/services.
This tactic works well because it demonstrates that you’re not just all talk. By experiencing your generosity first-hand, you disarm skepticism and earn the chance to nurture promising leads further down your funnel.
How to capitalize on offering something for free:
- Identify tools that solve common problems or meet the specific needs of your target audience. These could be calculators, templates, checklists, or any other resources that align with your business.
- Ensure these tools are easy to access and use without requiring too much personal information upfront. A simple, user-friendly interface will keep visitors engaged and more likely to explore further.
- Promote your free tools on your homepage, landing pages, and marketing channels, such as social media and email newsletters.
- Track user engagement and gather feedback to continually improve these tools and better serve your audience.
A great example of this tactic comes from ShopSolar, a company that sells solar power systems.
ShopSolar offers over 30 free calculators on their Solar Calculators landing page to assist with various electricity conversions and calculations.
Source: shopsolarkits.com
This helps in making the value of ShopSolar’s products immediately apparent. Implementing free tools on your site can enhance engagement, build trust, and boost your lead generation efforts.
4. Display the Logos of Your Most Valuable Clients
Displaying the logos of your most valuable clients is a powerful tactic because it leverages social proof to build trust and credibility.
According to Trustpilot, 98% of consumers believe that a trust signal influenced their purchase, making social proof a critical factor in decision-making.
Potential customers who see recognizable brands using your services are more likely to trust your business.
How to put clients’ logos to work:
- Create a dedicated section on your homepage or key landing pages to showcase these logos.
- Use a clean, professional layout to avoid clutter and maintain a polished appearance.
- If possible, include a brief description or testimonial from these clients to add context and reinforce the positive impact of your services.
- Regularly update this section to reflect new high-profile clients and maintain its relevance.
- Consider highlighting a diverse range of industries to show the breadth of your service’s applicability.
DialMyCalls, a mass text messaging service, is an excellent example of this strategy.
DialMyCalls prominently features logos of high-profile clients like the YMCA, Chrysler, and US Foods on their homepage.
This immediately signals to visitors that top-tier companies trust and use their service, reinforcing DialMyCalls' credibility and reliability.
Source: dialmycalls.com
DialMyCalls effectively uses social proof to attract and convert new leads by displaying these logos.
Implementing this tactic can similarly enhance your business’s credibility, making it easier to win over potential customers who see that you’re trusted by notable and respected brands.
5. Let Your Prospects Try Your Product
Allowing prospects to try your product is a highly effective strategy because it eliminates risk and lets them experience the value first-hand.
Free trials or demos give potential customers a taste of what you offer, helping them understand how your product can meet their needs.
This hands-on approach can significantly boost conversion rates, as users are more likely to commit once they see the benefits.
How to allow users to get a look at your product/service:
- Offer a free trial or demo that showcases your product’s key features and benefits.
- Make the sign-up process simple and quick, requiring minimal information to get started.
- Provide clear instructions and support to help users get the most out of the trial period. Use in-app guides, tutorials, or onboarding emails to ensure they understand how to use the product and recognize its value.
- Promote your free trial prominently on your website, particularly on the homepage, pricing page, and product pages.
- Highlight the main benefits and unique selling points to entice visitors to try it.
- After the trial period ends, follow up with personalized emails to encourage users to subscribe or purchase the full version.
Later, a social media management platform is a great example of this tactic. On their website, Later invites users to try their service on a free trial.
This approach hooks prospects with Later’s robust features and intuitive interface, making them more likely to fall in love with the platform and subscribe for continued use.
Source: later.com
By letting prospects try your product, you build trust and demonstrate value. That makes it easier to convert them into paying customers.
This strategy can be a game-changer in showcasing what sets your product apart and driving lead generation.
Wrapping Up
You can transform your website into a lead-generating powerhouse by implementing these five effective strategies. The best part is that you can get started right away.
Try one or two of these tips, and you’re virtually guaranteed to see an influx of new leads. So quit leaving money on the table. Take action now while these tips are fresh in your memory.
Author Bio:
Hey, it's Mick and I'm the Growth Marketing Manager at POWR. My marketing career spans two decades, primarily in growth marketing in the healthcare space, with stints in broadcast television, advertising and copy editing. I've also owned 3 small businesses in the past, and sold them all for a profit.
I went to the College of Journalism at the University of Louisiana - Monroe and a storyteller at my core. My wife Elizabeth, son Gavin, and pup Jolene currently call Lafayette, Louisiana home.
Follow me on LinkedIn.
