lead generation

    Growth Strategies for Sales, Backed by Data and Analytics

    We can all agree that without sufficient sales, no business will grow and survive in the long run, and relying on old-school sales playbooks won’t help anymore. 

    Modern-day sales have shifted from relying on intuition and ‘spray and pray’...

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    Lead Generation Strategy for Small Businesses - 8 Tips

    The number of people visiting your website can be difficult to track for small businesses. Don’t you love the excitement of seeing those numbers go up, though?

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    How Artificial Intelligence Can Improve Your Email Marketing Campaigns

    Any business that wants to thrive in today's highly-competitive and fast-paced digital world has to constantly seek innovative ways to enhance its marketing efforts and stand out from the competition. 

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    Lead Scoring and Nurturing: How to Boost Your SaaS Sales Pipeline

    Whether you are an up-and-coming SaaS company or one that’s been established for some time, the success of your business depends heavily on the strength of your sales pipeline. 

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    9 Email Marketing Lead Generation Strategies

    Lead generation is a critical component of business growth, and one of the most effective ways to accomplish it is through email. 

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    8 Steps to Streamline Lead Generation for Greater Predictability

    Lead generation is often unpredictable, especially for startups and new businesses.

    There will be times when your customers may come in all at once and times when you’ll struggle to make ends meet.

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    How to Take Advantage of the eCommerce Holiday Shopping Cycle

    The holiday season is an exciting time for store owners and shoppers alike. Shoppers get access about exclusive deals and discounts, and eCommerce entrepreneurs benefit from an influx of new sales. 

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    Ultimate Guide to DTC Customer Relationship for Holiday Season

    Strong customer service can help build a strong DTC customer relationship, win customer trust, ramp sales, and wrap up the year with a positive ROI. In fact, a survey states that 46% of customers are willing to spare more money for brands...

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    How to Prep Your Site to Handle The Black Friday And Cyber Monday Rush

    For eCommerce businesses, Black Friday and Cyber Monday are both an exciting and overwhelming time of year. Approached well, the whole weekend presents massive sales opportunities. 

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    Get Extra Leads With Your Black Friday Campaigns

    When the temps start to go down and leaves begin to fall, it’s a reminder that Black Friday is just around the corner. Every year we look forward to the newest insane discounts and deals companies come up with. What will 2023 bring?

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    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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    9 Proven and Tested Email Outreach Templates You Can Use Today

    Outreach is one of the most important parts of link building, but it can also be one of the most time-consuming. 

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    5 Lead Generation Metrics in a Digital World

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

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    7 Steps to Plan Your Instagram Holiday Marketing Strategy

    Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...

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