Natasha Lane

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    6 Ways to Differentiate Your Product Using Website Visuals and Copy

    Published on 2025-04-05 By Natasha Lane

    How do you compel your target audience to choose your solutions in a sea of available options?

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    5 Types of Content You Need in 2025 for Maximum Engagement (+Examples)

    Published on 2025-02-17 By Natasha Lane

    2025 is shaping up to be a big year for content marketing, and the game isn’t slowing down anytime soon.

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    5 Tips for Writing Effective Microcopy for CTA Buttons (+Examples)

    Published on 2025-02-14 By Natasha Lane

    You’ve got seconds, maybe less, to guide someone to take action on your site. And that action often hinges on just a few words – your CTA button microcopy.

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    7 Common Mistakes in Product Imagery and How to Avoid Them

    Published on 2025-01-28 By Natasha Lane

    Images are essential for selling your solutions online. After all, 75% of online buyers rely on product photography to make purchase decisions. It's only natural that you should want to avoid bad product photography.

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    From Clicks to Conversions: Optimizing Your Newsletter Signup Form

    Published on 2024-11-09 By Natasha Lane

    Email newsletters are still one of the most powerful tools in digital marketing. In fact, email generates $42 for every dollar spent, making it one of the highest ROI channels out there.

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    Choosing Images and Videos for Your Website: 5 Top Tips & Examples

    Published on 2024-08-04 By Natasha Lane

    People are visual creatures. Studies have shown that we remember 80% of what we see compared to 20% of what we read.

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    5 Essential Landing Page Elements (with 5 Great Examples)

    Published on 2024-07-08 By Natasha Lane

    Does it feel like your website isn’t pulling its weight? Many business owners struggle to turn visitors into customers. But here’s the secret: it’s all about having the right elements in your landing pages.

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    Feature Article

    Wix vs GoDaddy: Battle of the Website Builders

    Thanks to platforms like Wix and GoDaddy, creating a website is easier than ever. Wix offers unique advantages with its feature-packed, design-friendly...Keep reading

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