A lot of work goes into capturing new search traffic leading up to Black Friday, but how do you keep your newly gained customers once the big event is over? Let's discuss customer retention.
For eCommerce businesses, Black Friday and Cyber Monday are both an exciting and overwhelming time of year. Approached well, the whole weekend presents massive sales opportunities.
Both Black Friday and Cyber Monday (BFCM) have grown into massive commercial events offering brands the opportunity to increase sales and provide customers with the chance to bag a bargain or two.
