Shanice Jones

    Recent Posts

    black-and-silver-laptop-beside-a-blue-ceramic-mug

    How To Avoid eCommerce Mistakes That Make You Lose Your Subscribers

    Published on 2022-07-06 By Shanice Jones

    Running a successful eCommerce store is not easy, especially when the digital marketplace is a dog-eat-dog world where most e-stores are eaten alive in their first 90 days. 

    Read More
    woman-smiling-and-looking-at-the-laptop

    Form Usability Guidelines

    Published on 2022-06-06 By Shanice Jones

    Some usability guidelines need to be adhered to for online forms to be effective and fit for purpose.

    Read More
    thinking-woman

    Brand Marketing vs. Product Marketing: How To Bring In Sales

    Published on 2022-03-23 By Shanice Jones

    Businesses have a high risk of failure in their first few years. Often, failure is caused by a combination of factors, but neglecting to tackle marketing is one of the more common errors. Marketing is complex and requires identifying customer...

    Read More
    tiktok-image

    Should I Focus On TikTok For My Ecommerce Brand?

    Published on 2022-02-02 By Shanice Jones

    TikTok has become a worldwide sensation and has broken several records over the years. The app is on its way to becoming a big part of the $80 billion social commerce market, which exploded in popularity during the pandemic. 

    Read More
    estimating-cost-of-business

    Estimate the Cost of Your eCommerce Business in 2023

    Published on 2022-01-13 By Shanice Jones

    Some experts have asked whether or not eCommerce could continue to outpace traditional retail post-Covid. If you’re considering starting your eCommerce business in 2023, you’ll first need to consider the real costs. 

    *Updated 7/1/2024

    Read More
    woman-smiling-looking-at-a-laptop-screen

    7 eCommerce Marketing Strategies to Boost Holiday Sales

    Published on 2021-12-16 By Shanice Jones

    It's the most wonderful time of the year for eCommerce sellers. It’s almost Christmas, and much of the world is in shopping mode. Boosting sales during the holidays is essential, and holiday eCommerce sales are expected to increase by 14.4%...

    Read More
    experiential-marketing

    Experiential Marketing: Why It's So Effective for eCommerce Businesses

    Published on 2021-11-29 By Shanice Jones

    We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

    Read More
    UGC

    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

    Read More
    high-school-kids-walking-together

    How to Attract and Market to a Gen Z Audience

    Published on 2021-11-04 By Shanice Jones

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

    Read More
    woman-looking-at-laptop-smiling

    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Published on 2021-10-18 By Shanice Jones

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

    Read More
    people-looking-at-charts

    5 Lead Generation Metrics in a Digital World

    Published on 2021-09-29 By Shanice Jones

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

    Read More
    ← Previous 1 2 Next →