Shanice Jones

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    Leveraging Micro-Influencers for Small Business Marketing

    Published on 2024-02-29 By Shanice Jones

    Micro-influencers have become a hot commodity in the world of commerce. Small businesses are hitting the jackpot with this type of influencer due to their ability to connect with those special niche audiences.

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    The Human Touch: Reviving Local Business Customer Service

    Published on 2023-11-13 By Shanice Jones

    The 2020s brought a stark realization — if local businesses hope to survive the decade, they must be proactive about digital adoption and transformation. 

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    How to Price e-Learning Courses on Your Website for Max Profit

    Published on 2023-07-24 By Shanice Jones

    Creating an online course and setting up ads to market it is just the start. To earn income from your e-learning courses, you must know how to price them appropriately. 

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    6 Lead Generation Tactics Using AI To Help Build Your Sales Pipeline

    Published on 2023-05-25 By Shanice Jones

    As artificial intelligence and machine learning technologies continue to improve, many professionals are adapting and learning how to incorporate these tools into their work. 

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    How Subscription Model Helps Online Businesses Boost Client Retention

    Published on 2023-01-23 By Shanice Jones

    Each year, more and more purchases are being made through a subscription model. Research shows that 15% of online shoppers are paying for a subscription box product, while 59% are paying for a subscription service. Considering over 2.14...

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    What Is an Order Form?

    Published on 2023-01-10 By Shanice Jones

    Online order forms are vital to businesses because they help save time, reduce errors, and improve productivity.

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    7 Tips for Creating an Irresistible Email Newsletter

    Published on 2023-01-02 By Shanice Jones

    Despite the rise of social media and other digital channels, email marketing, and newsletters specifically, are still a very powerful tool for building relationships, driving website traffic, and lead generation.

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    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Published on 2022-10-14 By Shanice Jones

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites. Old trends in UX can cause customers frustration and lead to users leaving the...

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    How To Avoid eCommerce Mistakes That Make You Lose Your Subscribers

    Published on 2022-07-06 By Shanice Jones

    Running a successful eCommerce store is not easy, especially when the digital marketplace is a dog-eat-dog world where most e-stores are eaten alive in their first 90 days. 

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    Brand Marketing vs. Product Marketing: How To Bring In Sales

    Published on 2022-03-23 By Shanice Jones

    Businesses have a high risk of failure in their first few years. Often, failure is caused by a combination of factors, but neglecting to tackle marketing is one of the more common errors. Marketing is complex and requires identifying customer...

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    Should I Focus On TikTok For My Ecommerce Brand?

    Published on 2022-02-02 By Shanice Jones

    TikTok has become a worldwide sensation and has broken several records over the years. The app is on its way to becoming a big part of the $80 billion social commerce market, which exploded in popularity during the pandemic. 

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    Estimate the Cost of Your eCommerce Business in 2023

    Published on 2022-01-13 By Shanice Jones

    Some experts have asked whether or not eCommerce could continue to outpace traditional retail post-Covid. If you’re considering starting your eCommerce business in 2023, you’ll first need to consider the real costs. 

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    7 eCommerce Marketing Strategies to Boost Holiday Sales

    Published on 2021-12-16 By Shanice Jones

    It's the most wonderful time of the year for eCommerce sellers. It’s almost Christmas, and much of the world is in shopping mode. Boosting sales during the holidays is essential, and holiday eCommerce sales are expected to increase by 14.4%...

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    Experiential Marketing: Why It's So Effective for eCommerce Businesses

    Published on 2021-11-29 By Shanice Jones

    We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

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    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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