Shanice Jones

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    Securing Trust: How To Keep Customer Information Safe in 2024

    Published on 2024-06-16 By Shanice Jones

    As customer interactions move online, robust data security is more critical than ever. Unfortunately, consumer trust in how companies manage data isn't high. Pew Research Center findings indicate that:

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    Leveraging Micro-Influencers for Small Business Marketing

    Published on 2024-02-29 By Shanice Jones

    Micro-influencers have become a hot commodity in the world of commerce. Small businesses are hitting the jackpot with this type of influencer due to their ability to connect with those special niche audiences.

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    The Human Touch: Reviving Local Business Customer Service

    Published on 2023-11-13 By Shanice Jones

    The 2020s brought a stark realization — if local businesses hope to survive the decade, they must be proactive about digital adoption and transformation. 

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    How to Price e-Learning Courses on Your Website for Max Profit

    Published on 2023-07-24 By Shanice Jones

    Creating an online course and setting up ads to market it is just the start. To earn income from your e-learning courses, you must know how to price them appropriately. 

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    AI

    6 Lead Generation Tactics Using AI To Help Build Your Sales Pipeline

    Published on 2023-05-25 By Shanice Jones

    As artificial intelligence and machine learning technologies continue to improve, many professionals are adapting and learning how to incorporate these tools into their work. 

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    How Subscription Model Helps Online Businesses Boost Client Retention

    Published on 2023-01-23 By Shanice Jones

    Each year, more and more purchases are being made through a subscription model. Research shows that 15% of online shoppers are paying for a subscription box product, while 59% are paying for a subscription service. Considering over 2.14...

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    What Is an Order Form?

    Published on 2023-01-10 By Shanice Jones

    Online order forms are vital to businesses because they help save time, reduce errors, and improve productivity.

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    7 Tips for Creating an Irresistible Email Newsletter

    Published on 2023-01-02 By Shanice Jones

    Despite the rise of social media and other digital channels, email marketing, and newsletters specifically, are still a very powerful tool for building relationships, driving website traffic, and lead generation.

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    Cybersecurity

    8 Common Cybersecurity Challenges Your Workplace Might Face

    Published on 2022-11-11 By Shanice Jones

    According to a report by Statista, three out of every four American companies were at risk of a cyber-attack in 2023.

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    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Published on 2022-10-14 By Shanice Jones

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites.

    *Updated 7/22/2024

    Old trends in UX can cause customers frustration and lead to...

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    Converting Customers Into Buyers: 5 Effective eCommerce Tips

    Published on 2022-10-05 By Shanice Jones

    According to Shopify, the leading eCommerce platform, the average conversion rate for e-commerce sites is between 2.5% and 3%.

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    How Do E-Commerce Websites Differ From Other Websites?

    Published on 2022-09-29 By Shanice Jones

    Have you ever noticed how shopping online feels different from browsing other websites? Building an e-commerce website isn’t as simple as adding products and a shopping cart to a standard website.

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    What is the Right Business Structure for ECommerce?

    Published on 2022-09-28 By Shanice Jones

    When starting an eCommerce business, you might be excited about choosing your branding elements or building your eCommerce website, but you’re probably overlooking something. I’m talking about your business structure.

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    What Does an E-Commerce Website Cost (including hidden fees)?

    Published on 2022-09-26 By Shanice Jones

    Thinking about launching an online store? You're not alone. In today's digital age, e-commerce websites are essential for businesses of all sizes.

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    How to Improve My E-commerce Website (in 4 Steps)

    Published on 2022-09-21 By Shanice Jones

    If you run an e-commerce website, you’re probably always looking for ways to up your game. And you're right to be – in the fast-paced world of online retail, standing still is moving backward.

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