The benefits of having an eCommerce website can be a massive boost to your business - but if you're looking into how to improve your eCommerce website, it can be tricky to see the forest for the trees.
Fortunately, you can make lots of tweaks that enhance the customer experience and make your eCommerce store a great place to shop. Pick the best website popup to advertise your best products, showcase excellent customer support, streamline your responses, and take your digital presence to the next level!
When optimizing your ecommerce website you should make sure that the agency you work with will understand your business needs and objectives. Noah, a digital marketing agency in Mississauga, is one of similar agencies that will come up with a tailor-made solution that meets those needs and make the visitors convert into potential customers.
Five Ways to Revamp an Ecommerce Site
Our first tip is to check out the customization options within your chosen website provider. We're often asked is WordPress good for eCommerce websites as one of the prevalent back-end systems. The good news is that it's pretty straightforward to use and install any popup you choose!
Next, we'll run through our five suggestions to modify your eCommerce site.
1. Make Navigation User-Friendly
UX (user experience) is a big deal in eCommerce. The easier it is to find the right product, answer a question, or check a shipping cost, the more likely your customer is to stick around and make a purchase.
If you have multiple pages, make sure your visitor can navigate straight to the page they want with tabs to keep all your information well organized. A bold banner with clear links, eye-catching CTAs (call-to-action), and dropdown menus keep your site coordinated but straightforward to use.
2. Focus on a Secure Checkout
Limited payment options, surprise postage charges, and obscure credit card merchants are a massive turn-off!
Your checkout needs to be safe, so picking a well-known provider such as PayPal is a great way to build a professional checkout. It's also worth adding a featured tab to confirm that transactions are encrypted, so your customer knows their details are in safe hands.
3. Add Customer Service Features
The more support that's available to the customer, the better - but you don't need to be online 24/7 to respond to customer queries!
Some of the best ways to improve customer service features include:
- Adding a FAQs section, product specification pages, or technical video explanations.
- Integrating a Chatbot or Live Chat option that can respond immediately to questions.
- Using contact form templates or popups, so you get all the information necessary to provide a full answer.
4. Integrate Social Media Feeds
Placing a social media button on your site improves brand visibility and helps you direct followers from your feeds to your site, and vice-versa!
If you spend time and effort curating media on your socials, it's useful to showcase a snapshot on your site as an added level of color and interest. Another great tip is to choose social media sharing options, so your customers can share products with their friends and family, giving you all-important exposure!
5. Include Mobile Device Functionality
Smartphone eCommerce purchases in the US account for about $350 billion of retail sales, so even the slickest site won't perform well if it doesn't work properly on a smartphone. Making your site responsive to mobile users has become necessary so product images and pages don't appear warped or squished on a smaller screen.
How to Check if Your Ecommerce Website Improvements Are Working
Of course, a gold standard eCommerce site requires ongoing attention to ensure you're using the latest tools and features to maximize your impact.
The best way to monitor performance is to watch your metrics (things like bounce rates, time spent on the site, and conversions). When you can see which pages work best and which tend to have a higher bounce rate, you can use that as a roadmap and make further adjustments where they're needed most!
