Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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Recent Posts

Black Friday SaaS Deals 2024

Black Friday is here, bringing incredible discounts on top SaaS tools that can transform your business.

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Best Black Friday Tech Deals 2024

As a small business owner, staying up-to-date with the latest tech tools can be the game-changer that keeps your business running smoothly and competitively. Black Friday is an excellent time to invest in tech essentials at a fraction of the...

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POWR Product Updates Newsletter - December 2024 Edition

We're back with the December edition of POWR Product Updates! This past month we launched a Google Sheet integration, two new apps, image layout improvements to popup, and lots of other news from the POWR Ranger team. Read on for more details.

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How to Leverage Digital Prospecting for Black Friday Campaigns

Black Friday marks the beginning of the festive shopping period — and what better way to encourage customers to splash their cash than with a huge Black Friday sale?

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How to Disable Pop-Up Blocker: Guide for All Devices and Browsers

Pop-up blockers are built into most modern browsers to protect users from unwanted advertisements and potential security risks. However, there are legitimate reasons to disable these blockers.

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POWR Product Updates Newsletter - November 2024 Edition

We're back with the November edition of POWR Product Updates! This past month we launched an undo/redo edit feature, mobile UX improvements to popup, autoresponder email layout refresher and lots of other news from the POWR Ranger team. Read...

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51 Black Friday Campaign Ideas for Small Business (2024 Guide)

Looking to crush your sales this Black Friday? You're in the right place. Whether you're selling handmade jewelry, running a local fitness studio, or managing an online boutique, this guide is packed with Black Friday campaign ideas you can...

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How Thematic Analysis Can Help Enhance a Website’s User Experience

For solopreneurs and small business owners, particularly those in e-commerce, ensuring your website provides an exceptional user experience (UX) is crucial.

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How to Create Attractive Email Sign-up Forms That Convert

Email marketing is a major source of income for solopreneurs and small businesses. Even as your business grows, you’ll want to maintain a direct line with what’s projected to be 4.73 billion email users by 2026. 

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POWR Product Updates Newsletter - October 2024 Edition

Welcome to the October edition of POWR Product Updates! Your monthly activity rundown including the latest app releases, added features, bug fixes, and other news from the POWR Ranger team.

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What is Closed-Loop Feedback, and How Can it Retain Current Customers?

Today’s customers have more options and are more informed about their purchases than ever.

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BFCM: What It Means and Why It Matters

Black Friday Cyber Monday (BFCM) has evolved into the most anticipated shopping event globally, presenting a golden opportunity for eCommerce businesses to boost sales and expand their customer base.

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How to Perform a Detailed Customer Experience Touchpoint Analysis

In this digital era, there are multiple ways for a customer to interact with your organization. Despite the digital transformation, only 6% of businesses have adopted an omnichannel approach.

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10 Innovative B2B Affiliate Program Strategies to Boost Your Revenue

Incorporating affiliate marketing into your strategy can significantly enhance your revenue potential. On average, affiliate marketing brings a remarkable 12:1 return on ad spend (ROAS), making it a highly effective channel for generating...

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Ecwid vs Shopify: Comparison on Which is the Better Ecommerce Platform

As an expert in e-commerce, I've seen firsthand how crucial it is to choose the right eCommerce platform when starting or scaling an online business. Shopify and Ecwid are two of the most popular options, but determining which is best can be...

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