Mick Essex

    Mick Essex
    Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
    Find me on:
     

    Recent Posts

    black-friday-tech-deals-article-banner

    Best Black Friday Tech Deals 2024

    Published on 2024-11-19 By Mick Essex

    As a small business owner, staying up-to-date with the latest tech tools can be the game-changer that keeps your business running smoothly and competitively. Black Friday is an excellent time to invest in tech essentials at a fraction of the...

    Read More
    black-friday-deals-blog-banner

    Black Friday SaaS Deals 2024

    Published on 2024-11-18 By Mick Essex

    Black Friday is here, bringing incredible discounts on top SaaS tools that can transform your business.

    Read More
    person-using-smartphone-to-disable-pop-up-blocker

    How to Disable Pop-Up Blocker: Guide for All Devices and Browsers

    Published on 2024-11-17 By Mick Essex

    Pop-up blockers are built into most modern browsers to protect users from unwanted advertisements and potential security risks. However, there are legitimate reasons to disable these blockers.

    Read More
    november-2024-product-updates

    POWR Product Updates Newsletter - November 2024 Edition

    Published on 2024-11-02 By Mick Essex

    We're back with the November edition of POWR Product Updates! This past month we launched an undo/redo edit feature, mobile UX improvements to popup, autoresponder email layout refresher and lots of other news from the POWR Ranger team. Read...

    Read More
    black-friday-campaign-ideas-article-banner

    51 Black Friday Campaign Ideas for Small Business (2024 Guide)

    Published on 2024-10-27 By Mick Essex

    Looking to crush your sales this Black Friday? You're in the right place. Whether you're selling handmade jewelry, running a local fitness studio, or managing an online boutique, this guide is packed with Black Friday campaign ideas you can...

    Read More
    thematic-analysis-blog-banner

    How Thematic Analysis Can Help Enhance a Website’s User Experience

    Published on 2024-10-20 By Mick Essex

    For solopreneurs and small business owners, particularly those in e-commerce, ensuring your website provides an exceptional user experience (UX) is crucial.

    Read More
    email-sign-up-blog-banner

    How to Create Attractive Email Sign-up Forms That Convert

    Published on 2024-10-08 By Mick Essex

    Email marketing is a major source of income for solopreneurs and small businesses. Even as your business grows, you’ll want to maintain a direct line with what’s projected to be 4.73 billion email users by 2026. 

    Read More
    product-updates-powr-october-2024

    POWR Product Updates Newsletter - October 2024 Edition

    Published on 2024-10-07 By Mick Essex

    Welcome to the October edition of POWR Product Updates! Your monthly activity rundown including the latest app releases, added features, bug fixes, and other news from the POWR Ranger team.

    Read More
    closed-loop-feedback-blog-banner

    What is Closed-Loop Feedback, and How Can it Retain Current Customers?

    Published on 2024-09-18 By Mick Essex

    Today’s customers have more options and are more informed about their purchases than ever.

    Read More
    what-is-bfcm-article-banner

    BFCM: What It Means and Why It Matters

    Published on 2024-09-16 By Mick Essex

    Black Friday Cyber Monday (BFCM) has evolved into the most anticipated shopping event globally, presenting a golden opportunity for eCommerce businesses to boost sales and expand their customer base.

    Read More
    customer-experience-touchpoint-analysis-blog-banner

    How to Perform a Detailed Customer Experience Touchpoint Analysis

    Published on 2024-09-16 By Mick Essex

    In this digital era, there are multiple ways for a customer to interact with your organization. Despite the digital transformation, only 6% of businesses have adopted an omnichannel approach.

    Read More
    b2b-affiliate-program-article-banner

    10 Innovative B2B Affiliate Program Strategies to Boost Your Revenue

    Published on 2024-09-09 By Mick Essex

    Incorporating affiliate marketing into your strategy can significantly enhance your revenue potential. On average, affiliate marketing brings a remarkable 12:1 return on ad spend (ROAS), making it a highly effective channel for generating...

    Read More
    ecwid-vs-shopify-comparison-article-banner

    Ecwid vs Shopify: Comparison on Which is the Better Ecommerce Platform

    Published on 2024-09-08 By Mick Essex

    As an expert in e-commerce, I've seen firsthand how crucial it is to choose the right eCommerce platform when starting or scaling an online business. Shopify and Ecwid are two of the most popular options, but determining which is best can be...

    Read More
    sales-and-marketing-priorities-blog-banner

    5 Strategies to Align Sales and Marketing Priorities to Amplify ROI

    Published on 2024-09-03 By Mick Essex

    Individually, sales teams and marketing teams play key roles in every organization. The two departments are hugely linked to the financial success of every business. When both are firing on all cylinders they can become unstoppable forces,...

    Read More
    customer-first-navigation-article-banner

    Increasing E-Commerce Product Discovery With Customer-First Navigation

    Published on 2024-08-15 By Mick Essex

    So, you want to increase product discovery on your eCommerce website? It makes sense, as the more products your potential customers can discover, the more likely they'll find something they want to buy from you.

    Read More
    ← Previous 1 2 3 4 5 ... 9 Next →