Many have this misconception that the internet is a friendly territory for those who want to engage in enterprising activities since it is cheaper to create an online shop and it does not require a lot of overhead expenditure. However, the...

If you’ve just started a new online business or you're looking to increase your marketing to customers, then as you jump into learning about digital marketing, you'll often encounter the term "conversion rate."

So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected. But how do you transform a pile of names into profit? 

If you’re running a business, you need to reach your customers through the channels they use the most. In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use mobile devices to...

Digital marketing efforts aim to convert casual internet users into loyal customers. But how do you ensure that you achieve this goal? The answer is conversion optimization. 

Suppose you're a small business looking to grow your company. In that case, you have probably read about conversion rate optimization (CRO). CRO involves a lot of testing and takes time and resources, so you might be wondering if investing in...

As a blogger or a business owner with a WordPress website, you know the power of comments, don't you?

A conversion rate is an excellent metric to measure your company’s success in marketing. But you may have some questions. For example, what is a reasonable conversion rate, and how can you boost yours? This blog post will discuss the...

You’d rather patronize a business if a friend or a family member recommends it. Social proof works the same way – a brand is more credible for you when someone you personally know has tried it and likes it.

E-commerce has flourished in the past decade, but following the COVID-19 pandemic, online shopping went through a tremendous leap. 

Reaching a wide audience doesn’t just happen. If you want your online business to thrive, then you need to know how to unleash the power of your virtual storefront. This article describes the most important techniques you can use today to...

As many brands revamp their efforts to attract new customers via costly paid ads, it’s easy to overlook the potential success of loyalty marketing. However, it’s no secret that implementing a reward or loyalty program is an effective way to...