improve conversions

    Common SEO Mistakes That Hurt Your Website’s Traffic

    SEO, or search engine optimization, today is different from SEO years ago. Gone are the days of keyword stuffing. Today, doing the same keyword stuffing could even hurt your website.

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    A Beginner’s Guide to Mass Marketing

    Have you ever wondered why some marketing campaigns seem to reach everyone yet leave you indifferent? This phenomenon is called mass marketing, and it's a fascinating beast.

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    A Startup’s Guide to Mastering UX Marketing for Improved Conversion

    A 2024 survey registered more than 1.1 billion websites on the internet. How can your online site or e-commerce store hope to get through the online crowds to reach its audience?

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    How E-Commerce Web Design Impacts SEO: Best Practices for Success

    You walk into a store, hoping to find what you need, but the moment you step inside, you're met with chaos: items are scattered everywhere, the aisles are cluttered, and there’s no clear sign of where to find anything.

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    5 Types of Content You Need in 2025 for Maximum Engagement (+Examples)

    2025 is shaping up to be a big year for content marketing, and the game isn’t slowing down anytime soon.

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    5 Tips for Writing Effective Microcopy for CTA Buttons (+Examples)

    You’ve got seconds, maybe less, to guide someone to take action on your site. And that action often hinges on just a few words – your CTA button microcopy.

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    Top 6 Video Marketing Strategies for Business Growth

    In today's digital landscape, where attention spans are short, and competition is high, businesses are continuously looking for new methods to engage their audience. One technology that has emerged as a game-changer in this regard is video...

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    10 Proven Practices to Increase Free Trial Conversion Rate

    It can be challenging to convince people to make a purchase when you offer high-end products or services.

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    Combating Conversion Killers: Landing Page Best Practices

    Landing pages are one of the most important lead-generating tools in your marketing belt. When visitors land on your landing pages, you need to give them a reason to hang around and, ideally, buy whatever it is you’re selling.

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    Website Marketing: How to Drive Traffic to Your Site

    Let’s hammer it home one more time: your website isn’t just an online presence. It’s your brand’s first handshake, your business’s 24/7 storefront, and, if done right, the MVP of your marketing squad.

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    Why You Need a Mobile-Friendly E-Commerce Store in 2025

    Online shopping has dramatically evolved over the past several years. E-commerce site owners nowadays have the unenviable task of keeping their online stores aesthetically intact, functional, secure, and optimized for mobile search, as that...

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    Using Webinars as a Lead Generation Tool: Best Practices

    Webinars have emerged as a powerful tool in the digital marketing landscape, offering businesses a dynamic way to engage with audiences while generating valuable leads.

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    9 Tips Before Starting Your First Tech Startup

    Starting a tech startup isn't just about having the next big idea. While many dream of creating the next breakthrough app or game-changing software, success requires careful planning and smart decisions.

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    How to Add a Pop-Up on Shopify: A Complete Guide for 2025

    Looking to engage more visitors and increase conversions on your successful Shopify stores? Adding pop-ups is a smart way to grab attention and grow your email list, promote discounts, or announce events. 

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    Drive Sales with Gamified Popups: Best Practices and Tools for Success

    Popups are great when speaking about turning casual website visitors into loyal clients. They can keep users from leaving, prompt newsletter signups, and even nudge hesitant shoppers to make a purchase.

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