improve conversions

    10 Proven Practices to Increase Free Trial Conversion Rate

    It can be challenging to convince people to make a purchase when you offer high-end products or services.

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    Combating Conversion Killers: Landing Page Best Practices

    Landing pages are one of the most important lead-generating tools in your marketing belt. When visitors land on your landing pages, you need to give them a reason to hang around and, ideally, buy whatever it is you’re selling.

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    Website Marketing: How to Drive Traffic to Your Site

    Let’s hammer it home one more time: your website isn’t just an online presence. It’s your brand’s first handshake, your business’s 24/7 storefront, and, if done right, the MVP of your marketing squad.

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    Why You Need a Mobile-Friendly E-Commerce Store in 2025

    Online shopping has dramatically evolved over the past several years. E-commerce site owners nowadays have the unenviable task of keeping their online stores aesthetically intact, functional, secure, and optimized for mobile search, as that...

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    Using Webinars as a Lead Generation Tool: Best Practices

    Webinars have emerged as a powerful tool in the digital marketing landscape, offering businesses a dynamic way to engage with audiences while generating valuable leads.

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    9 Tips Before Starting Your First Tech Startup

    Starting a tech startup isn't just about having the next big idea. While many dream of creating the next breakthrough app or game-changing software, success requires careful planning and smart decisions.

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    How to Add a Pop-Up on Shopify: A Complete Guide for 2025

    Looking to engage more visitors and increase conversions on your successful Shopify stores? Adding pop-ups is a smart way to grab attention and grow your email list, promote discounts, or announce events. 

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    Drive Sales with Gamified Popups: Best Practices and Tools for Success

    Popups are great when speaking about turning casual website visitors into loyal clients. They can keep users from leaving, prompt newsletter signups, and even nudge hesitant shoppers to make a purchase.

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    5 Tips for Writing Effective Microcopy for CTA Buttons (+Examples)

    You’ve got seconds, maybe less, to guide someone to take action on your site. And that action often hinges on just a few words – your CTA button microcopy.

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    7 Common Mistakes in Product Imagery and How to Avoid Them

    Images are essential for selling your solutions online. After all, 75% of online buyers rely on product photography to make purchase decisions. It's only natural that you should want to avoid bad product photography.

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    How to Improve Sales with E-Commerce Demand Forecasting

    It’s been reported that by 2027, the e-commerce market could be worth over $7.9 trillion. It’s safe to say that e-commerce is a thriving big business. 

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    Maximizing Lead Generation in 2025: Tips for Businesses of All Sizes

    Whether you are a small business seeking opportunities to boost sales or a large business struggling with the profitability of sales, lead generation is the key to all issues.

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    Strategies for Boosting Your Digital Marketing Campaigns

    Think of digital marketing campaigns as your strategic lever for success online. While they often take many forms (such as email campaigns or PPC campaigns), the goal of all these campaigns remains the same: To help you attract leads,...

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    Payment Gateways: Guide to Support Your International Transactions

    Navigating international transactions can be complex, especially when dealing with diverse currencies and global markets.

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    How to Use POWR with Digital Signage

    Lead collection allows organizations to make sales by converting visitors into customers. Brands use the information collected from visitors to suggest and recommend products or services.

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