How to Add Social Media Icons in an HTML Footer

Published: | By POWR

A free social media icons pack is a fantastic opportunity to link your digital presence and website pages with your social media feed, but choosing where to insert your icons can be tricky.

Many companies and businesses place social media icons in the footer of their page as an unobtrusive yet visible graphic that redirects visitors to platforms where they can continue to engage with your brand.

Today, we'll look at adding social media icons to an Adobe Portfolio or other website footers and a few alternative options.

Where to Add Social Media Icons to Your Website

A social media plugin aims to merge your social feeds with your website and ensure you have as many available touchpoints as possible.

You want your icons to look professional, high-resolution, and authentic, as a copy-and-paste thumbnail or blurry icon often appears spammy and is unlikely to result in click-throughs.

Our customizable social media widget allows you to tailor your icons to your web design aesthetic and theme. Hence, they are instantly recognizable and on-brand, giving visitors the confidence to click and follow. 

Adding icons to your footer is popular because it ensures you don't clutter up your page or detract from product information and because many web management platforms allow greater customization in the footer than elsewhere.

Other options include adding social media buttons on a sidebar, at the end of page content, or in the navigation bar at the top of your web page.

How to Create a Social Media Button in a WordPress Footer

If you have coding skills or are happy to hire a developer, they will be able to handle the HTML coding to insert your social media icons in the right place and with a valid link to your live social feeds.

The process works through these steps:

  • Download or purchase an official social media icon with usage rights labeled for commercial reuse (this is vital to comply with copyright laws).
  • Access your Dashboard, and upload the graphics to your media library.
  • Create a Custom HTML widget in your Appearance section. Pay attention to the icon dimension specifications, ensure your social media web address is 100% accurate, and make sure the icon opens a link on a separate page.
  • Next, you need to copy your code and paste it into your social media graphic.

It is wise to refresh and test your live web page when you're done to check whether the icon is in the right place, functions correctly, and looks on-brand.

Another alternative is to see whether your WordPress theme offers you the option to add an icon to your pages–this isn't always available and depends on your account type.

Where you can't insert a social media icon and cannot code the instructions into your back end, the POWR plugin library provides a one-stop solution.

Our social media integrations are coding-free and require zero manual development skills, so you can be up and running in minutes.

Adding Social Media Icons With a POWR Widget

A high-quality plugin is an excellent, stress-free way to develop your website functionality, increase conversions, and reinforce social proof by directing visitors to other platforms and offering different ways to engage with your business.

Simply install a social media icon plugin, customize the design, and activate your widget, and you're done.

There are multiple reasons to link your social media feeds with other digital assets rather than having standalone interfaces:

  • Improved brand visibility and awareness
  • Boosted social media followers and engagement metrics
  • Faster customer support responses
  • Wider promotional audiences
  • Augmented SEO performance
  • Better relationships with visitors or customers

Most companies find that their social media platforms are a little more relaxed than a commercial website, and inviting customers to interact can have an extremely positive effect.

Social media marketing, scheduled promotional posts, and targeted ads are convenient, cost-effective, and high-return activities. 

In Summary

Directing audiences to your social media feeds - and vice versa - can result in real-world revenue gains.

Adding social media icons somewhere prominent but logical helps your visitors stay updated with new services, announcements, or products.

It is a discreet, convenient way to use a plugin to cross-share between accounts, whether your icons are located on your website footer or at the top of your home page.

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