Get ready to boost conversions, capture more leads, and grow sales this BFCM season with POWR’s top-performing e-commerce tools.
Black Friday and Cyber Monday (BFCM) are the biggest shopping days of the year — and your chance to bring in a wave of new customers.
What we'll cover:
- Your BFCM Toolkit: Discover three easy-to-use tools that help you attract shoppers and make more sales without complicated setup.
- 5-Step BFCM Prep Playbook: Follow a simple, beginner-friendly plan to get your store ready for the busiest weekend of the year.
- Black Friday Email Marketing: Learn how to write and send emails that grab attention, bring shoppers back, and boost your sales.
If this is your first BFCM sale, don’t worry — you came to the right place. This page is your all-in-one guide to getting ready, even if you’re starting from scratch.
We’ll walk you through what to focus on, when to start, and which simple tools can help you get more sales without the stress. By the end, you’ll feel confident and ready to make this your best weekend ever.
Mick Essex
Your BFCM Toolkit
Getting ready for your first Black Friday and Cyber Monday doesn’t have to be complicated.
These three free POWR apps make it simple to attract visitors, grow your list, and turn browsers into buyers — before, during, and after the big weekend.
POWR Popup: Capture Attention & Leads Instantly
Turn shoppers into buyers with targeted popups for discounts, announcements, or early access.
Mick Essex
POWR Form Builder: Build Forms That Convert
Create lead capture, pre-sale, or contact forms in minutes — no code needed. Perfect for collecting emails ahead of BFCM launches.
Black Friday Signup Form
Give early access to your Black Friday specials using this simple form.
Mick Essex
POWR Countdown Timer: Add Urgency That Drives Action
Build excitement and urgency with countdown timers for flash sales or limited-time offers — right on your product pages or popups.
Black Friday Countdown Timer
Countdown to huge BFCM deals with this simple, effective timer.
Mick Essex
5-Step BFCM Prep Playbook
Running your first Black Friday and Cyber Monday sale might feel like a lot — but don’t worry, you’ve got this!
Here’s a simple five-step plan to help you get your store ready, attract shoppers, and make the most of the holiday rush.
Step 1: Start Building Buzz Early
Don’t wait until the big weekend — start getting people excited now.
- Let visitors sign up to get early access or sneak peeks.
- Share your plans on social media and tease what’s coming.
- Add a quick popup or form to collect emails from interested shoppers.
Step 2: Make Your Store Easy to Shop
First impressions matter — especially when new visitors arrive in a hurry.
- Make sure your site looks great on phones and loads fast.
- Keep your homepage clear and focused on your BFCM offer.
- Use banners to highlight your best deals or free shipping.
Step 3: Create Urgency and Excitement
People love a good countdown!
- Add a timer showing when your sale starts or ends.
- Use words like “limited time” or “ends soon” to encourage quick action.
- Offer small bonuses for early shoppers (like free shipping or a freebie).
Step 4: Keep Checkout Simple
When shoppers are ready to buy, don’t slow them down.
- Test your checkout to make sure it’s quick and easy.
- Offer more than one payment option.
- Use exit popups to remind shoppers what they’re about to miss.
Step 5: Follow Up After the Sale
Your new customers don’t have to be one-time shoppers.
- Send thank-you emails and ask for reviews.
- Share new offers or invite them to follow you on social media.
- Start planning your holiday emails for December!
Mick Essex
Black Friday Email Marketing
Email is one of the easiest ways to boost your Black Friday and Cyber Monday sales — and you don’t need a big list or fancy tools to get started.
Even a few well-timed emails can help shoppers notice your sale, feel excited to buy, and remember your brand long after the weekend is over.
Here’s how to make email work for you this BFCM:
1. Build Your Email List Early
Start collecting emails a few weeks before your sale.
- Add a popup or form on your site inviting people to “Get Early Access” or “Be the First to Know.”
- Offer a small perk — like a sneak peek or early discount — to encourage signups.
2. Send a Countdown Email
Once your sale is ready to go, let your subscribers know when it starts.
- Include a short message, your main offer, and a countdown timer to build excitement.
- Keep it simple — one clear message and one button to shop.
3. Announce When Your Sale Goes Live
When it’s time, send a quick “It’s here!” message.
- Focus on your best deal or most popular product.
- Add a clear “Shop Now” button that leads straight to your sale page.
4. Follow Up After the Sale
Don’t stop once Black Friday ends — reach out to your new customers again.
- Say thank you and invite them to join your newsletter.
- Offer a small “thank-you” discount for their next order.
- Ask happy buyers to leave a review or share your store with friends.
5. Follow Up with Gratitude
Your post-sale email is just as important as your first one.
- Thank customers for shopping with you — be genuine and warm.
- Offer a small discount for their next purchase or share what’s coming next.
- If you can, ask for feedback or reviews while their excitement is fresh.
You’re Ready for Your First BFCM Sale
You don’t need to be a marketing expert to make your first Black Friday and Cyber Monday sale a success. With a bit of planning, the right tools, and a clear plan, you’ll be ready to welcome shoppers, make sales, and enjoy the excitement of the season.
Start small, stay focused, and remember — every big brand began with their first sale, just like you. You’ve got this.
Black Friday & Cyber Monday FAQ
What is BFCM?
BFCM stands for Black Friday and Cyber Monday — the two biggest shopping days of the year. They happen right after Thanksgiving and mark the start of the holiday shopping season. It’s when shoppers expect big savings and small businesses see a huge jump in traffic and sales.
When is Black Friday and Cyber Monday in 2025?
In 2025, Black Friday is on November 28, and Cyber Monday is on December 1. Most stores start their sales a few days before and keep them running through the weekend.
How can I prepare my store for my first Black Friday sale?
Start by planning early. Make sure your website loads quickly, your products are easy to find, and your checkout works smoothly.
Then, promote your sale with emails, popups, and social media posts. Most importantly, collect shopper emails ahead of time so you can remind them when your sale begins.
What kind of discounts should I offer for BFCM?
You don’t need massive discounts to stand out. Even 10–20% off, free shipping, or a small gift can motivate shoppers to buy. The key is to make your offer clear and time-limited, so customers know it’s special.
How many emails should I send for Black Friday and Cyber Monday?
A simple email plan is all you need:
- One before your sale starts (a reminder)
- One when it goes live
- One on the final day (last chance to shop)
Add a quick “thank-you” email afterward to build trust and keep customers coming back.
