Every year, BFCM seems to get bigger. Customers expect personalized offers, lightning-fast service, and websites that never break under pressure. A perfect time to introduce AI into the mix.
I know what you’re thinking. Everyone’s buzzing about how AI can change everything. Then consider Black Friday is the busiest, most profitable season of the year — not exactly the time you want to gamble with new tech. Right? Wrong! It’s actually the perfect time.
In this article:
Think about it like this: AI is not a replacement for your brain or capable of handling everything on its own.
What it’s great at is acting like a helpful assistant. It can take some of the heavy lifting off your plate so you can focus on your customers and making sure they’re happy.
And during Black Friday Cyber Monday? That’s a game-changer.
7 Ways AI Can Boost Black Friday Sales
1. Personalization at Scale
- What it means: Showing different customers different products, offers, or messages based on their behavior.
- Why it matters: Personalized shopping experiences convert better. Shoppers are more likely to buy when they feel the offer was made “just for them.”
- Example: A first-time visitor signs up through your popup and gets a “10% off your first order” email. A repeat buyer receives a bundle recommendation for items they’ve already browsed.
- Tools: Klaviyo (free up to 250 contacts), Mailchimp Standard ($20/month), POWR Popup and Mailing List (free plan for list-building).
How to do it:
Start by capturing leads with a popup on your site. Connect that list to your email platform (like Klaviyo or Mailchimp) and let their AI features handle segmentation.
Create two or three simple offers, then let the platform deliver the right one to the right audience automatically.
2. Smarter Email & SMS Campaigns
- What it means: Using AI to write better subject lines, optimize send times, and personalize messages.
- Why it matters: Email and SMS are still the highest-ROI channels for BFCM. Optimized campaigns cut through the noise when inboxes are flooded.
- Example: Instead of sending everyone your 30% off deal at 9 AM, AI finds that one segment opens at night. Those subscribers get the message later, and you see a 20% lift in open rates.
- Tools: Mailchimp, Klaviyo, Omnisend (AI features included in paid tiers). POWR Popup grows your list leading up to BFCM.
How to do it:
Write your core offer first — the plain text that explains the deal. Then let your email platform suggest subject lines and delivery times with its AI assistant.
Start testing these in September, so by November, you’ll know which version gets the best engagement.
3. Predictive Inventory Planning
- What it means: Using AI to forecast product demand so you stock the right amount.
- Why it matters: Running out of your best sellers during BFCM means lost sales. Overstocking ties up cash in inventory you might not move.
- Example: You sell apparel. Last year, sweatshirts sold out by Saturday. This year, AI suggests doubling your sweatshirt order while keeping other stock levels steady.
- Tools: Inventory Planner ($99/month), Katana MRP (from $129/month).
How to do it:
Commerce product bundle connect your eCommerce store to an AI forecasting app that plugs into Shopify, BigCommerce, which is a part of the Commerce product bundle, or WooCommerce.
These tools pull your sales history and traffic patterns, then project demand for this season. Use their reports to guide reorders before November.
4. AI-Powered Chatbots for Support
- What it means: Automated chat tools that answer FAQs and resolve simple customer issues instantly.
- Why it matters: Black Friday brings a flood of questions. If customers don’t get quick answers, they abandon their cart. A chatbot helps you keep up without extra staff.
- Example: Instead of manually replying to 50 “Does this coupon work?” chats, your bot answers instantly and saves you hours.
- Tools: Tidio (free plan, AI features from $29/month), Intercom (from $39/month).
How to do it:
Choose a chatbot app that integrates with your store and preload it with common questions — shipping times, coupon rules, return policies.
Even a basic setup will cut your support workload dramatically.
5. Optimized Ad Spend (Google/Meta)
- What it means: AI manages your ads by testing creatives, shifting budget, and pausing underperformers.
- Why it matters: Ad costs skyrocket during BFCM. Without smart optimization, it’s easy to waste money on ads that don’t convert.
- Example: You run five Facebook ads. AI notices two ads are flopping and redirects budget to the top three, increasing conversions while keeping spend flat.
- Tools: Pencil Pro (from $99/month), Madgicx (from $59/month).
How to do it:
Connect your ad accounts to an AI optimization tool that integrates with Google and Meta. Launch multiple ad variations, then let the AI track results in real time.
It will automatically shift budget to your top performers and cut losers, saving you from constant manual monitoring.
6. Creative Generation (Copy & Images)
- What it means: AI creates product descriptions, ad copy, and sale images in minutes.
- Why it matters: Creative work eats up time when you need it most. AI speeds up production so you can focus on selling.
- Example: You need 10 social media posts to tease your Black Friday sale. AI generates headlines, captions, and graphics in less than an hour.
- Tools: ChatGPT (Free, $20 Pro), Jasper (from $49/month), Canva Magic Studio (Free, $14.99 Pro), POWR Image Slider or Media Gallery (free plans available).
How to do it:
Use a text generator like ChatGPT for your sales copy, then bring it into Canva or POWR’s Image Slider or Media Gallery to build polished visuals.
The key is to generate more assets than you think you’ll need — you’ll thank yourself when you’re busy in late November.
7. Dynamic Pricing & Offers
- What it means: Using AI to test different discounts or bundles and automatically show the best-performing ones.
- Why it matters: Even small changes in pricing or offers can mean thousands more in sales during BFCM. AI helps you find the sweet spot fast.
- Example: You’re not sure if “20% off” or “Buy one, get one 50% off” will perform better. AI runs both, sees that BOGO wins, and shifts all traffic there automatically.
- Tools: Prisync (from $59/month), BlackCurve (custom pricing).
How to do it:
Start with one or two products and let the AI platform run pricing experiments on live traffic. Set clear boundaries — like “never discount below 15%” — so you stay in control.
Once you see which offer converts best, expand the test to more products over the weekend.
AI Tools You Can Use for BFCM
Now you know the seven biggest ways AI can help during Black Friday, the next question is: What tools actually make this possible?
Don’t worry — you don’t need to master everything or pay for a dozen new subscriptions. Most of these tools have free plans, and even picking just one can save you hours this holiday season.
Let’s break them down by category so you can see exactly where AI fits into your BFCM strategy.
AI for Writing
- ChatGPT (Free, $20 Pro)
- Optional advanced: Jasper ($49/month)
Writing product descriptions, emails, and captions takes time you don’t have during BFCM.
ChatGPT can generate drafts in seconds — just ask it to create subject lines or product blurbs in a holiday sale tone, then polish the version you like best. Jasper is an alternative with marketing templates, but for most small shops, ChatGPT is plenty.
AI for Design
- Canva Magic Studio (Free, $14.99 Pro)
Great visuals help your sale stand out, but hiring a designer isn’t always realistic. Canva Magic Studio makes it easy to create banners, ads, and social media posts.
Upload a product photo, then use “Magic Background” to add seasonal themes or “Magic Resize” to adapt one design across all your channels.
AI for Email & SMS
- Klaviyo (Free up to 250 contacts, then $20+)
- Alternative: Mailchimp (similar pricing)
Email and SMS are proven BFCM moneymakers. Klaviyo can segment your list, suggest send times, and even write subject lines.
Connect it to your store and your POWR Popup, and you’ll be able to send targeted offers to both new and returning customers. Mailchimp is a good alternative if you’re already familiar with it.
AI for Support
- Tidio (Free plan, AI from $29/month)
Shoppers always have questions on Black Friday, and if they don’t get quick answers, they leave.
Tidio can instantly respond to FAQs like shipping times, return policies, or coupon codes. Preload it with your most common answers and let it handle the repetitive stuff so you can focus on real issues.
AI for Ads
- Pencil ($99/month)
- Alternative: Madgicx ($59/month)
Ad costs spike during BFCM, and wasting money on weak ads hurts. Pencil runs multiple ad variations, then shifts budget toward the ones that perform best.
Madgicx is a lighter, lower-cost option with a focus on audience targeting. If you don’t run ads, you can skip this category altogether.
AI for Inventory
- Inventory Planner ($99/month)
- Advanced option: Katana MRP ($129/month)
Nothing kills momentum like selling out too early. Inventory Planner uses AI to forecast which products you’ll need most, based on past sales and seasonal trends.
If your store has a wide product catalog, this can help you avoid both stockouts and overstocking. Smaller shops with just a few SKUs may not need it.
How These Tools Work Together
Here’s one simple way to combine them:
- Capture emails with a POWR Popup.
- Segment and email those leads in Klaviyo or Mailchimp.
- Draft copy in ChatGPT and design graphics in Canva.
- Run ads with Pencil Pro or Madgicx.
- Use Tidio to handle FAQs automatically.
- Plan stock with Inventory Planner.
Even one AI tool can lighten your load this season. You can pick the one that solves your biggest headache and start there.
FAQs About AI and BFCM
What does BFCM stand for?
BFCM stands for Black Friday Cyber Monday. It’s the four-day shopping period that begins on Black Friday (the day after Thanksgiving) and runs through Cyber Monday. For eCommerce stores, BFCM is the most important sales event of the year — and adding AI into your Black Friday strategy can help you maximize every opportunity.
Do I need technical skills to use AI for Black Friday?
No. Most AI tools designed for BFCM campaigns are beginner-friendly and require no coding. Whether it’s writing Black Friday email subject lines, creating product images, or setting up a chatbot, AI platforms give you simple templates to work with. If you can drag, drop, and type, you can use AI to strengthen your Black Friday sales strategy.
Is AI safe to use in my BFCM marketing?
Yes. The AI tools used for Black Friday marketing don’t touch sensitive customer data like payments or credit cards. Instead, they help you create content, design graphics, answer FAQs, or forecast inventory. You remain in control of the final message, while AI simply speeds up the process and helps you scale your BFCM marketing more efficiently.
How early should I start using AI for BFCM?
Ideally, you should start experimenting with AI two to three months before Black Friday Cyber Monday. That gives you time to test AI-generated email subject lines, fine-tune chatbot responses, and review AI-created graphics before the holiday traffic surge. Waiting until the week of BFCM can lead to rushed campaigns and missed opportunities.
Which AI tools are best for small businesses during BFCM?
The best AI tools are the ones that address your biggest challenges during Black Friday Cyber Monday:
- Struggle with writing? Use ChatGPT for Black Friday product descriptions and email campaigns.
- Need better graphics? Use Canva Magic Studio to create BFCM banners and social posts.
- Overwhelmed by customer questions? Install Tidio to handle Black Friday FAQs instantly.
Even one AI tool can reduce stress and help you capture more BFCM sales.
Will AI replace me or my staff during Black Friday?
No. AI is a support tool, not a replacement. For BFCM, it’s best used to handle repetitive tasks like generating Black Friday email copy or answering common checkout questions. Your role is still essential — from setting discounts and shaping your campaign to connecting with customers personally. The winning BFCM strategies combine human creativity with AI efficiency.
In Summary
AI isn’t just for big retailers anymore. With today’s beginner-friendly tools, small business owners can use AI for Black Friday and BFCM 2025 to prepare smarter, sell more, and stress less.
You don’t need to overhaul everything or invest in dozens of platforms. Even one AI tool — whether it’s ChatGPT for Black Friday email copy, Canva for BFCM graphics, or Tidio for customer support — can make a noticeable difference in how smoothly your campaign runs.
The earlier you start experimenting with AI, the more confident you’ll feel when traffic spikes on Black Friday and Cyber Monday.
This year, use AI to handle the heavy lifting so you can stay focused on delivering a BFCM shopping experience that keeps customers coming back.