Lee Li

    Lee Li is a B2B copywriter with a decade of experience in the Chinese fintech startup space as a PM for TaoBao, MeitTuan, and DouYin (now TikTok).

    Recent Posts

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    Countdown Timers: How, When, and Where To Use Them

    Published on 2023-03-23 By Lee Li

    Countdown timers are often used on eCommerce websites to help drive sales. You can use them in various ways, by counting down to a specific event, counting up to an event, or even letting shoppers know the time left to receive free shipping...

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    8 Holiday Digital Marketing Tips

    Published on 2022-12-07 By Lee Li

    The holidays are officially here, so retailers everywhere are launching holiday marketing campaigns. Practical Ecommerce predicts a slowing in holiday spending, so getting your digital marketing campaigns prepared will be critical for...

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    eCommerce Trends Coming in the Holiday Shopping Season

    Published on 2022-10-24 By Lee Li

    With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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    SMB Marketing: How to Create an Effective Marketing Strategy

    Published on 2022-09-25 By Lee Li

    For any business to succeed, it must master marketing to its target audience or demographic. Small to medium businesses or SMBs especially have to market to outperform their competition and capture as much traffic as possible from limited...

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    eCommerce Brands: How To Keep Your Customers Happy

    Published on 2022-06-27 By Lee Li

    If you've been running an eCommerce business for any length of time, you understand that it takes more than great products or services to stay afloat: keeping your customers satisfied and happy with your company is tantamount to your...

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    How to Promote a Paid eCommerce Newsletter

    Published on 2022-03-16 By Lee Li

    Paid newsletters can be incredibly hard to sell to new subscribers. This fact is especially true if we consider how most companies implement free newsletters, mostly to advertise and promote their products and services. 

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    Digital Accessibility: Is Your Customer Support Accessible?

    Published on 2022-01-26 By Lee Li

    No matter what industry or niche a business operates in, its reputation is only as good as the customer service it provides. Answering questions and providing after-sales service to buyers helps them be more confident when doing business with...

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    Growth Marketing: Is it Right for Your eCommerce Business?

    Published on 2022-01-03 By Lee Li

    Deciding on a marketing strategy for long-term success is tough.

    But rather than finding a winning sequence of ads or emails and sticking with them forever, you might be better served by using growth marketing to help you adapt your strategies

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    6 Key E-Commerce Metrics To Track When Measuring Success

    Published on 2021-12-09 By Lee Li

    Every business has to keep track of metrics to measure success and ensure growth. In other words, metrics serve as measurements for the health of a business.

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    4 Steps to Take to Guarantee Success During the Holidays

    Published on 2021-11-11 By Lee Li

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to...

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Published on 2021-10-28 By Lee Li

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Published on 2021-10-06 By Lee Li

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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