The holiday season is so important for obvious reasons. You must create a solid holiday marketing strategy with goals, forecasts, special pricing, creative design, and content. But how do you effectively communicate your holiday deals to site visitors so they can convert into new customers?
The following apps will help you achieve just that and build a good relationship with your existing and potential customers.
The Countdown Timer app is a great tool to count down to an important event, create a sense of urgency before the end of the sale, and count up from a number.
Naturally, it is very fitting for a holiday marketing campaign as it helps drive urgency behind the time-sensitive holiday deals you offer.
You can include this timer in your holiday-themed landing page, for example, so every visitor who comes to that page knows the time limits of your offers.
If you want to add FOMO (or the Fear of Missing Out) to any deal, you send to your subscriber list, check out our email countdown app. Email Countdown is a newer addition to our app library.
It is different from Countdown Timer in that it is specifically designed to be installed on your marketing platform emails like MailChimp, Omnisend, Klaviyo, etc.
The purpose of this app is to remind your subscribers of the most important sales events (i.e. free shipping, Sales ends, etc.). You can try using Countdown Timer and Email Countdown together for maximum effect. Adding a sense of urgency can increase your conversion rate by 375%.
Another app that's worth trying this holiday season is Popup. Popups are a flexible tool that lets you capture emails, keep visitors on your site, get more followers, boost conversions, or post a survey.
It's up to you to figure out how you want to use a popup, but in light of the holidays, it might be best to use the app to offer holiday discounts or free shipping.
ECommerce orders can improve by as much as 90% with free shipping. A popup notification announcing free shipping might help you generate more sales and attract customers interested in your holiday offers.
People often find it hard to decide what or how much to buy when purchasing a gift.
So, if you offer gift bundles on your website, you can display them - the products that are often purchased together - through the Image Slider app (also called Photo & Video Slider app).
You can also include explanations of the bundles in slider captions, further giving your customers ideas on what to purchase for their gifts.
Crafting gift bundles specific for certain family members (i.e., gifts for dads, moms, grandparents, etc.) will diversify your holiday offers and create more opportunities to use the image slider.
Most of the apps we have discussed are used mostly during the holidays. However, social feed is an app that you can use year-round. It is easy to show social media posts on your website automatically.
You can combine posts from Facebook, Twitter, Instagram, YouTube, Vine, Vimeo, and more in a single gallery.
You should also use it during the holidays to display holiday-themed content you create for your social media and spread some holiday cheer.
If you want to engage with your audience more actively, you can try creating a hashtag and urging people to create posts with that hashtag.
Then, the social feed installed on your webpage will show all that highly valuable UGC content that ensures a conversion lift of 137% and revenue per visitor lift of 157%.
We hope that these apps will help you execute your holiday marketing strategy to the fullest capacity. It’s perfect for new business owners that don’t know where to start with their first holiday campaign.