A significant part of running a business is bringing in new leads. Hunting down new prospects can be a full-time job in and of itself. But you know that. That’s probably why you’re here!
However, if you’re a sole proprietor, run a small business, or are in a leadership role, you will likely wear many hats in your organization. And that’s where the true value of lead generation software is apparent.
In this article:
- What is Lead Generation Software?
- Top 12 Lead Generation Software Tools
- SeedProd
- POWR One
- Sendinblue
- TrustPulse
- Salesmate
- AeroLeads
- Lead Forensics
- HubSpot
- Keap
- Pardot
- LinkedIn Sales Navigator
- CallPage
- Bonus Tool: Constant Contact
- Bonus Tool: Capsule CRM
Lead generation software can save you a ton of time sourcing new leads. And the best part is that the software itself increases the likelihood that those leads will become paying customers thanks to integrated tools.
In this blog post, we will define lead generation software, provide examples of available types, and then dive into our list of the top 12 options currently on the market. Let’s get started.
What is Lead Generation Software?
Lead generation tools are software used to collect contact information from people interested in your product or service.
You will often collect this contact information on your website through an online form or another lead-capture tool. It is a great way to save time and increase productivity, especially since the alternative is managing tons of client information without an organized system.
Anyone who completes it is considered a lead.
Once set up, it will passively collect contact information from potential leads, and you don’t have to do anything beyond following up with them.
It makes it easier for your prospects to contact you. It also ensures you’re not missing potential leads or letting prospects fall through the cracks when they visit your site, because they now have an easy way to contact you.
Source: Marketoonist
There are several types of lead generation software available. We won’t discuss them all here today, but our list does include a sampling of the following tool types:
- On-page tools
- Outreach tools
- CRM tools
- Email marketing tools
- Email finder tools
- Sales tools
Other categories of tools you may consider include those for managing communication, advertising, and more. Now, onto our list!
Top 12 Lead Generation Software Options To Consider
Here are 12 lead-generation tools worth considering.
1. SeedProd
First on our list is SeedProd, a well-respected WordPress website builder that offers tools and features for designing landing pages.
It has over 150 different landing page templates, all responsive and mobile-ready. Plus, SeedProd works with all the major email marketing platforms. It’s designed to work with any WordPress theme and can be customized to suit your website's color scheme and branding.
Pricing for SeedProd starts at $39.50 per year for the Basic package. Pricing then goes up to $99.50 per year for the Plus package and $199.50 per year for the Pro package.
2. POWR One
Next up is our very own - POWR One. Not only does it contain many lead generation tools, but POWR One can help you manage all of your lower-funnel marketing efforts.
With it, you can create pop-ups, countdown timers, opt-in forms, and much more.
POWR integrates with many different platforms like Stripe, Wix, Wordpress, PayPal, Shopify, Klaviyo, Dropbox, Mailchimp, and Zapier, among others.
Pricing for POWR depends on the plan you choose and the platform. For example, if you only need a pop-up, you can create and publish one for free.
POWR One starts as low as $34.99 per month, but there is a yearly discount and a 14-day free trial.
3. Sendinblue
Sendinblue is one of the best email marketing services, making it easy to reach and stay in touch with prospects.
It also includes a drag-and-drop builder for creating emails to send to segmented user bases. It also includes support for creating segmented, automated campaigns on Facebook and your website via landing pages and opt-in forms.
You can try Sendinblue for free, send out up to 300 emails daily, and chat with one user. However, if you have more complex needs, there’s a Lite plan for $25 per month and a Premium plan for $65 per month.
4. TrustPulse
Another option is TrustPulse, which is a social-proof notification plugin. It works by displaying real-time activity on your website.
By displaying real customer activity, you build trust with prospects, which can help convert them into customers. TrustPulse offers multiple design options, analytics, no-code setup, and more.
Pricing starts at just $5 per month for the Basic plan. After that, you can expect to pay $10 per month for the Plus plan, $19 per month for the Pro plan, and $39 per month for the Growth plan.
5. Salesmate
Salesmate stands out as the best B2B lead generation software, specifically designed to streamline your lead generation process and supercharge your sales pipeline.
With its intuitive interface and robust features, Salesmate enables businesses to capture, track, and nurture leads effortlessly.
The platform’s automation capabilities ensure that no potential lead slips through the cracks, allowing your sales team to focus on what they do best – closing deals.
Salesmate integrates seamlessly with your existing tools and channels, providing a centralized hub for managing all your lead-generation activities.
Whether it's capturing leads from web forms, tracking email engagement, or scoring prospects based on their interactions, Salesmate does it all with precision and ease.
Pricing for Salesmate starts at $23 per month for the Basic plan, $39 per month for the Pro plan, $63 per month for the Business plan, and the Enterprise plan is customizable based on the customer’s requirements.
There’s also a 15-day free trial you can take advantage of.
6. AeroLeads
AeroLeads is another excellent tool to speed up Chrome and generate more leads. You can add it to your browser as a Google Chrome extension and use it to search numerous websites for potential leads.
You can also export this information using a CSV file.
Pricing for AeroLeads starts at $49 per month for their Take Off plan, $149 per month for the Climb plan, and $499 per month for the Cruise plan. There’s also a free trial you can take advantage of.
7. Lead Forensics
Lead Forensics is essentially a website visitor tracking tool that helps you track down the contact information of those who’ve visited your website – even if they were anonymous.
It also uses Lead Scoring, making it easier to identify which visitors are valuable leads and which are better left skipping over.
There’s a free trial of Lead Forensics available. However, after that, you’ll need to speak with support to discuss signing up for a premium plan.
8. HubSpot
HubSpot is considered one of the most powerful customer relationship management (CRM) tools around, and for a good reason: it’s jam-packed with tools.
Its email marketing tools, however, are among the best and make it easy to create eye-catching email campaigns.
However, it shines in its analytics and in-depth reporting features. With it, you can automate and segment your email list to more effectively engage your leads.
By implementing HubSpot, you can further enhance these capabilities, integrating CRM tools to optimize your marketing strategy.
Pricing is free to start, with a good range of tools and features accessible. The complete CRM starts at $45 per month.
9. Keap
Keap is an all-in-one platform that makes it easier to track all your conversations with customers and leads. It serves as a CRM, with lead-capture tools such as a landing page builder.
Let us use The Patel Firm as an example. They would use Keap to manage leads from their contact form, which is on their homepage.
It helps the firm track the status of the lead, follow up with them, schedule an appointment, and determine which stage of the sales funnel they have reached.
You can also use it to “keep” track of ongoing clients or prospect conversations, manage invoices, and configure automation to nurture your leads effectively. It even includes a business phone line and migration tools to import data from your email lists.
Pricing for Keap starts at $59 per month (when paid annually) for the Lite plan. The Pro plan is priced at $129 per month, and the Max plan costs $199 per month.
10. Pardot
Pardot is part of the Salesforce suite of tools, but deserves mention here for the value it provides.
This tool also helps you to build landing pages, create opt-in forms, and manage your email lists and messaging. Its robust analytics and data reporting tools set it apart.
To learn about Pardot's plan and pricing options, contact a customer representative. They also provide a guided tour of the platform.
11. LinkedIn Sales Navigator
One tool you may not have considered is LinkedIn Sales Navigator.
With it, you can use LinkedIn InMail Messages, use subscription features like Job Seeker, and review and customize your lead suggestions based on your preferences. It offers strong compatibility and integration with other CRM and sales tools.
Pricing for LinkedIn Sales Navigator starts at $79 per month for the Core plan and goes up to $125 per month for the Advanced plan. Those with enterprise-level needs should contact the company for a quote.
12. CallPage
If you’re looking to boost your call-based leads and increase the money you make online, then CallPage is an excellent tool to try.
You can set up targeting rules, create pop-ups, and review call analytics to see how your calls, pop-ups, and targeting perform.
Pricing for CallPage starts at no cost with the Basic plan, which covers up to 15 leads. After that, you can expect to pay $159 per month for the Professional plan and $379 per month for the Premium plan.
Bonus Tool: Constant Contact
Last on our list is Constant Contact, a time-tested email marketing platform that makes it easy to create email lists, segment them, and send out lead-nurturing messaging.
There is a free trial for Constant Contact, but after that, you can expect to pay $20 per month for their Email plan or $45 per month for their Email Plus plan.
Bonus Tool: Capsule CRM
Capsule CRM is a customer relationship management tool designed to help small and medium-sized businesses communicate with customers and drive sales.
Users can easily manage contacts, track sales, and organize tasks with Capsule CRM, known for its simplicity and effectiveness.
Popular tools such as Gmail, Outlook, and accounting software such as Xero are easily integrated with the platform. This makes it more useful by putting all customer information and interactions in one place.
Capsule CRM also has mobile apps for iOS and Android that make it easy to stay connected and keep working on the go.
Capsule CRM pricing ranges from a free plan with only the most basic CRM features to a paid plan with more advanced features.
Conclusion
Lead generation is one of those “always-on” priorities — but it shouldn’t require you to spend every day chasing prospects manually. The right lead generation software helps you capture more qualified leads automatically, organize them in one place, and follow up faster with the right message at the right time.
Whether you’re building high-converting landing pages, adding social proof, managing conversations in a CRM, or nurturing leads through email automation, the tools in this list cover the full journey from first click to customer.
Start by choosing one or two that match your biggest bottleneck today (traffic → capture, capture → follow-up, or follow-up → close), and expand your stack as your process matures.
If you want the simplest path to capturing leads directly on your site — without adding complexity — tools like POWR One can help you launch popups, forms, and other conversion assets quickly, so you can spend less time hunting for leads and more time converting them.