Strong brand perception is the core driver of growth and profit for your business. Without it, customers will struggle to pick you out from a crowd of your competitors, and you could lose out on sales and recognition. 

*Updated 7/26/2024

Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era.

*Updated 8/8/2024

Previously, the standard SEO strategy focused on singular...

TikTok is one of the fastest-growing social media apps in the world – and not just among teens. The app has an incredible impact on the modern world's culture, and brands are taking notice.

*Updated 8/9/2024

If you’re running a business, you need to reach your customers through the channels they use the most.

*Updated 8/19/2024

In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use...

You’d rather patronize a business if a friend or a family member recommends it. right? Social proof works the same way – a brand is more credible when someone you personally know has tried it and likes it.

*Updated 8/27/2024

As a business owner, you probably realize that LinkedIn is a powerful tool for sales prospecting, but do you know how to use it to its fullest potential?

Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place. 

Instagram has a great Stories feature called Countdown. It's super simple, with the caveat that it's limited to twenty-four-hour Stories and not something you can use elsewhere.

*Updated 10/07/2024

Thanks to video content gaining more and more popularity in the digital world, new marketing opportunities are arising.

Social media platforms, be it Instagram, Twitter, YouTube, or Facebook, are now the hub of marketing. But why is Facebook considered the best among all when it comes to marketing paid ads? 

E-Commerce has experienced remarkable growth and change over the past few years - especially after the Covid-19 pandemic changed online shopping behavior forever.

Those who considered building their eCommerce brand awareness beforehand saw it...