Squarespace is a leading website builder, and Mailchimp is one of the most popular email marketing tools. If you're looking for a way to connect Squarespace and Mailchimp for better email campaigns, this guide will show you how to connect Mailchimp to Squarespace in six different ways.
*Updated 10/13/2024
Whether you're setting up a Squarespace Mailchimp integration or comparing Squarespace email marketing vs Mailchimp, we've got you covered.
You're on the right track if you're using Squarespace for your website and considering Mailchimp for your email campaigns.
Connecting these two platforms can streamline your marketing efforts, enhance customer engagement, and ultimately drive more sales.
Skip to:
- Why Connect Squarespace to Mailchimp?
- 6 Ways to Connect Squarespace to Mailchimp
- Tips for More Effective Email Marketing
- 4 Other Email Marketing Platforms to Consider
- FAQ: Connecting Squarespace to Mailchimp
Why Connect Squarespace to Mailchimp?
Integrating Mailchimp with Squarespace is a game-changer for small businesses. This combination makes collecting and managing subscriber lists from your website much easier.
It enhances your ability to engage with your audience through targeted email campaigns, automated newsletters, and personalized customer journeys.
Not to mention, Mailchimp has incredible analytics capabilities, when integrated with Squarespace. this birds-eye view of invaluable insights into subscriber behavior, helps you refine your marketing strategies for maximum impact.
Now that we’ve covered that let’s get right to the six different ways you can connect Squarespace to Mailchimp.
6 Ways to Connect Squarespace To Mailchimp
- Sync a Squarespace commerce store with Mailchimp
- Embed a Mailchimp form in Squarespace
- Connect natively
- Use a newsletter popup
- Domain authentication for custom domains
- Subscription option at checkout
Connecting your Mailchimp to your Squarespace can be done in many ways, depending on your website type.
The easiest is most likely with a Squarespace extension, but please read through all six ways and decide which is best for you.
1. Sync a Squarespace commerce store with Mailchimp
Syncing your Squarespace commerce store with Mailchimp ensures that your customer data, such as purchase history and email addresses, is automatically synced to Mailchimp.
This method is ideal for creating automated follow-up emails, abandoned cart reminders, and personalized product recommendations.
You can connect your Squarespace products, orders, and customer information to Mailchimp using the Mailchimp extension.
This syncs your Squarespace e-commerce data with Mailchimp, which is ideal for using Mailchimp for email marketing in conjunction with your online store.
2. Embed a MailChimp form in Squarespace
One of the easiest ways to integrate Mailchimp with Squarespace is by embedding a Mailchimp form. This method allows you to capture email addresses directly from your Squarespace site and add them to your Mailchimp list automatically.
Here are the steps to embed a MailChimp form in Squarespace:
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- Log in to your Mailchimp account and go to the Sign-up Forms page.
- Select Embedded Forms from the dashboard and customize as needed.
- Copy the embed code provided by MailChimp.
- Log in to your Squarespace account, select your site, and start editing.
- Choose the location on your page where you want the form, click an insert point, and add an Embed block.
- In the embed block settings, click the code icon and paste the MailChimp embed code.
After embedding, publish your Squarespace site and test the form with a dummy email to ensure the integration works.
3.Connect natively
Squarespace offers a native Mailchimp integration, making it simple to add signup forms and sync customer data. This method requires minimal setup, allowing you to connect Mailchimp to Squarespace in just a few clicks.
Here are the steps to connect MailChimp to Squarespace natively:
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- Log in to your Squarespace account and select a site to edit.
- Add a Newsletter or Form block where you'd like to collect email addresses.
- In the settings, go to Storage ➞ Other Storage Options and choose to connect MailChimp.
- Log in to your MailChimp account when prompted and authorize Squarespace to access it.
- Select an email list in MailChimp for the newsletter to subscribe to.
- It's recommended to enable "Require double opt-in" to avoid spam issues.
- Save your changes to complete the connection.
4. Use a newsletter popup
You can also use Squarespace's newsletter popups to integrate with Mailchimp. This is a great way to capture new leads and automatically add them to your Mailchimp email list.
Create a pop-up on Squarespace to collect email addresses, which can be linked to Mailchimp. This method is effective for growing your mailing list and can be customized to appear when visitors land on your site.
5. Domain authentication for custom domains
Domain authentication helps improve your email deliverability by verifying that your custom domain is authorized to send emails through Mailchimp.
This step is crucial when integrating Squarespace and Mailchimp for professional email campaigns. To send newsletters from an email connected to a custom domain, set up domain authentication in Mailchimp.
In Squarespace, create custom CNAME records as specified in the Mailchimp documentation.
Follow Mailchimp's steps to complete the authentication process, which ensures your email campaigns are less likely to be marked as spam.
6. Subscription option at checkout for commerce sites
For eCommerce businesses, offering a subscription option at checkout allows customers to opt into your Mailchimp email list. This feature makes it easy to connect your Squarespace store with Mailchimp and grow your email list.
Add a "Join our mailing list" field to your checkout experience if you use Squarespace Commerce.
This allows customers to subscribe to your Mailchimp newsletter during checkout, integrating your e-commerce and email marketing efforts.
Tips for More Effective Email Marketing
The number of emails sent daily will only increase year after, so being sure that yours are seen and opened requires some work. Let’s look at a few ways to help.
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Personalize your emails
Whether you’re using Mailchimp or Squarespace email campaigns, personalizing your emails can boost engagement.
Personalization goes beyond using the subscriber's name. Customize your content based on their interests, purchase history, and interactions with previous emails.
This approach increases engagement and makes each subscriber feel valued.
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Optimize for mobile
Make sure your emails, whether through Squarespace email vs Mailchimp, are optimized for mobile. With most emails now opened on mobile devices, ensure your emails look great on smaller screens.
Use responsive design and test emails across different devices to guarantee a smooth user experience.
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Use A/B testing
Platforms like Mailchimp offer A/B testing, which helps improve your email marketing performance.
Test different elements of your emails (like subject lines, email layouts, or call-to-action buttons) to determine what works best for your audience.
This data-driven approach helps refine your strategy and improve open and click-through rates.
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Focus on quality email content
Deliver content that is informative, entertaining, or valuable in some way to your audience.
Taking time and thinking about what you should say in an email can lead to higher engagement rates and foster loyalty among your subscribers.
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Monitor and analyze
Use the analytics tools provided by your email platform to track opens, clicks, and conversions.
Regularly analyzing these metrics lets you understand what resonates with your audience and adjust your strategy for better results.
Four Other Email Marketing Platforms to Consider
While Mailchimp is a powerful tool for email marketing, you may also consider Squarespace's built-in email campaigns feature.
When comparing Squarespace email marketing vs Mailchimp, Mailchimp offers more advanced options like automation, segmentation, and A/B testing. However, Squarespace’s built-in email tool is perfect for those who want a simple, all-in-one solution for sending newsletters.
If you aren’t sold on Mailchimp or just looking for a different email marketing provider to compare, these four additional choices have shown excellent results.
1. Constant Contact
Ideal for small businesses and beginners, Constant Contact offers a user-friendly interface, extensive template library, and excellent customer service.
It's great for those who need a straightforward, effective email marketing solution.
2. GetResponse
GetResponse shines with its automation capabilities, allowing for complex, targeted email sequences based on user behavior.
It’s suitable for businesses looking to implement sophisticated email marketing strategies.
3. Sendinblue
Known for its robust transactional email service, Sendinblue is a great choice for businesses that need to send triggered emails, like order confirmations.
It also offers SMS marketing integration, which can be a unique advantage.
4. Campaign Monitor
With its focus on design and aesthetics, Campaign Monitor is perfect for brands prioritizing visually appealing emails.
It offers high-quality templates and customization options to help your emails stand out.
FAQ: Connecting Squarespace to MailChimp
1. How do I connect Mailchimp to Squarespace?
To connect Mailchimp to Squarespace, you can embed a Mailchimp form, sync your Squarespace store, or use a third-party tool like Zapier.
2. Does Mailchimp integrate with Squarespace?
Yes, Mailchimp integrates seamlessly with Squarespace through various methods like embedding forms, using popups, or syncing commerce data.
3. What is better: Squarespace email campaigns vs Mailchimp?
Mailchimp offers advanced email marketing tools like automation and A/B testing, while Squarespace email campaigns are great for simple newsletters.
4. How do I embed a Mailchimp form in Squarespace?
You can embed a Mailchimp form in Squarespace by copying the form’s HTML code from Mailchimp and pasting it into a code block on your Squarespace site.
5. How do I set up domain authentication for Mailchimp in Squarespace?
Domain authentication can be set up in Mailchimp by verifying your custom domain in the 'Domains' section of your Mailchimp account.
6. Can I use Squarespace forms to sync contacts with Mailchimp?
Yes, Squarespace forms can be connected to Mailchimp, allowing you to automatically sync new contacts into your Mailchimp email lists.
In Summary
Incorporating Mailchimp with your Squarespace site opens up many opportunities for effective digital marketing. From direct integrations to e-commerce syncs, these tools can significantly enhance your ability to connect with customers.
Remember, the key to successful email marketing lies in personalization, content quality, and continuous optimization. If Mailchimp isn't the right fit, several other reputable platforms exist to explore.
Whichever route you choose, integrating your website with a robust email marketing tool is a vital step in growing your online presence.
About the Author:
Mick Essex is the Growth Marketing Manager at POWR, where they have offered Squarespace extensions like Newsletter Popups and Embedded Forms on Mailchimp for nearly 10 years.
His career spans two decades, primarily growth marketing in the healthcare space, with stints in broadcast television, advertising and copy editing.
Mick attended the College of Journalism at the University of Louisiana - Monroe. His wife Elizabeth, son Gavin, and pup Jolene currently call Lafayette, Louisiana home.
Follow him on and LinkedIn.
