Even you will read this entire blog due to its appealing design and way of presentation. Yes, because it takes one-tenth of a second to form the first impression about anything you see in the actual world. Modern tech solutions and digitization have left no stone untouched in changing people's mindsets, and today they prefer to grasp content visually rather than reading or texting.
The online business sector is rapidly growing each passing year, but that does not mean that all businesses enjoy success. Irrespective of the business's size or type, from a logo to website design to mobile app to social media images, all these materials help your business stand out from the competition. So what makes your business unique from others? It is the "designs ."Hence, catchy designs or visual content plays a huge role in today's competitive business world.
Almost every organization recognizes the importance of graphic design. Yet, do we really know how vital graphic design is to businesses? You won't be able to thrive without compelling communications for your business. Whether you want to reach prospects or customers, you'll need to visually communicate the product's features, benefits, and differentiators.
Source: Crazy Egg
The human brain carries 90% of all information visually, so your business needs a visual approach to communicate its purpose. With 65% of the people being visual learners,' your budget is well used for formulating a visual approach to create a persona for your company.
Generally speaking, people prefer to absorb graphics and imagery over overwritten text due to their speed of absorption. A long text can have a lot of problems due to this factor and a lot of benefits.
In this piece of content, we will dig deep into how catchy designs help online businesses boost turnover and sales over time. But before that, let's look at some statistics and case studies to further convince why online business owners should embrace appealing designs when launching their business.
The Facts and Statistics on Designs
Are you someone who is motivated and understands numbers more than anything else? The first reason above is enough to convince you to introduce some design into your company because the design has fiscal benefits. So, without any ado, let's have a look at some statistics that demonstrate the power of good designs in online business.
- Having entered the golden age of design, we can imagine how the many design elements that define a brand's identity, look, and feel will greatly influence digital marketing.
- Along with good content, 80% of small and medium-scale business owners believe in the power of having strong visual content for their brand.
- According to recent research, more than 94% of customers are unlikely to browse websites with poor graphic designs.
- Appealing visual graphics keeps visitors hooked and can help improve the attention span of web users by 50 milliseconds, more or less.
- Visual information tends to be more effective than text alone for about 40% of learners. When individuals see a picture, they can visualize the experience.
Source: Metro UK
Here we are going to take an example of Lings Cars. The website is for used cars but deals with so many different elements. From site navigation to content to logo and even images, the designer has added too many details, making it tough for users to understand the website's purpose and navigate the page.
Instead of this, it is also possible to display the content without cluttering the page. Here you can consider how Amazon, Flipkart, AliExpress, etc., have designed its website though all of these sites contain never-ending scrolls of products and services. On the other hand, in the above image, you can see that apart from cluttered pages with a haphazard assortment of links, some links are cluttered with pop-ups, floating ads, and auto-loading videos.
Therefore, it would be better to hire a skilled and creative graphic design company as they can associate with the brand's objective and help them in planning and executing the branding strategies. So, now that (hopefully) you are convinced that strong and creative design is vital to achieving business goals. So, without ado, let's understand how a good design adds value to your business.
How Good Designs Result in Online Business Prosperity
The first half of the battle is won if you have a planned strategy and purpose-driven design in place. Nevertheless, you need to closely examine certain aspects of design to generate any real impact. Here are certain ways your design adds value to your online business.
Appealing Design Can Change Customer's Perception
Source: Packaging Of The World
We all have heard the well-known saying, "You eat with your eyes ."And this saying applies to products also.
Let's take a relevant example to understand this point better. A cooking show. If you have ever watched a recipe show, you might remember that chefs put a lot of effort into presentations and video making once the dish is ready. Or take an example of a recipes blog. Compared to steps described in a text manner, people like to view images because they know users will first eat with their eyes. If the images do not look, they won't try the dish.
The same applies to the product packaging too. The design of the package depicts the buyer's perception of the product before he/she buys it. Therefore, your product's colors, message, package design, etc., need to be related to its message. For example, the package should communicate a sense of luxury if you are marketing a premium coffee.
Good Designs Ensure Maximum Return on Campaigns
Source: Inkbot Design
Good design is not all about looks. But more on how it works and conveys the message effectively. Online businesses running online campaigns only work if the design is appealing. A beautiful and thoughtful design is the only way to stand out from the rivals. It will also grab users' attention and help brands smoothly spread the information so that the audience can be related to it. In the above snap, you can see visual content has more potential to deliver a 650% higher engagement than straight text posts.
Users Stay Hooked on Catchy Designs
According to a Microsoft study published in Time magazine, humans can pay attention for no more than eight seconds at a time. This means your website or app can only hold their attention for eight seconds. After that, they either leave or stay.
As such, users' decision to explore or abandon your website or mobile app is entirely determined by the UI/UX of your site. If the users like the UI/UX and are able to find what they are looking for, they may stay for a few minutes or even hours. Hence, your online business should prioritize interactive user designs and quality content.
Good Design Makes a Good First Impression
Consumers are confronted with hundreds upon thousands of brands, products, and businesses, all competing with each other to earn their attention and get you to buy their products. So, what is the ideal way to make a good first impression? The simple answer is Good design.
Visual impact is assessed within about 50 milliseconds. This means that designers have a limited amount of time to make a good impression. In addition, we live in a world where almost every business has a presence online in some form. For some people, a business website is the first point of contact they have with them.
Therefore, on top of the fact that many businesses now are 100% online, the impression your website leaves is more important than earlier. And how can someone do this? Well, you know the answer, good designs.
Good Design Makes Your Business Unique From Others
A good design is the face of your business in this digital world. Your website or business should have a catchy design that sets you apart from the competition to create an instant connection with a customer. Being able to show an aesthetic design helps create a good image for your brand. It automatically establishes a connection that is palpable to the audience. Effective design attracts more customers to the website, app, or store, increasing the chances of conversions and reducing the churn rate.
Let Designs Talk Through Creative Visuals
It does not always suffice to spend hours researching, planning, and implementing. Creating a good design is always a lengthy process that requires the right people and the right resources. Investing in a creative designer might be a good idea if you are hoping to raise your brand's appeal.
A business cannot function without graphics. It makes your brand unique in the market. This statement tells the audience what you are about and what they can expect from you. You need to make a solid impression if you want your audience to remember you. What are some ways to accomplish this? Through your designs. Make your business look stunning with a catchy design.