The Contact Us page of a website is usually an afterthought, often reduced to a static landing page that doesn’t really do anything, which further feeds into the page’s bad reputation.
*Updated 8/9/2024
Since site owners don’t pay attention to it, the messages of people who use it often go unnoticed, leading to a bad experience that could potentially hurt your business.
But if you optimize a Contact Us page effectively, it can provide a lot of value to your brand. It’s a communication channel that allows you to connect with your audience and build a relationship with them; it can even translate to conversions!
What’s a Contact Us Page For?
Think of a Contact Us page as a digital business card.
People can refer to it if they want to reach out to you. However, a Contact Us page makes the interaction private and more personalized; it’s like a direct line that your site visitors can use to talk to you.
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What Should Be Included in a Contact Us Page?
A helpful Contact Us page contains the following:
- The business’s contact information
- A fillable form where users can input their data (usually just their email address and a comment)
- A call-to-action to keep people on the website
- Snippets of information about the company
- Links to active social media accounts
- A redirect to a Thank You page
Tips for Designing a Great Contact Us Page
You can’t simply dump contact information into a page and call it a Contact Us page. Doing so robs you of an opportunity to communicate with your site visitors and possibly convert them into returning customers.
You need to apply a good strategy to create a great Contact Us page. Here are some tips to get you started.
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Make The Page Easily Visible
Don’t make people hunt for your Contact Us page. Put it in plain sight—somewhere people would typically look for it, either along with your About Us information, in a tab on your menu, or in your website’s footer.
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Keep Your Page Design Simple
The Contact Us page has a simple function: to connect your audience to you.
Don’t make them have to figure out what to do when they land on the page. Make it clear and concise; avoid useless text, don’t ask unnecessary questions, and keep the design clean.
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Provide Options
Not everyone wants to connect with your business via email. They may want to chat through social media or even talk over the phone. Provide these options to your users, making sure that all these lines are available and active.
You can also create separate communication channels based on the user’s specific concerns. For example, you may offer a sales email address for those looking to do business with your company and a customer service email address for those who need support with product use.
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Humanize Your Message
A lot of people don’t trust that a Contact Us page will deliver their message to the right people. They usually dismiss it as a robot that simply accepts input, sort of like a dropbox.
Add a human element to it to reassure your customers that their input isn’t falling on deaf ears.
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Set Expectations
You can’t always reply to people immediately, especially if you’re receiving multiple messages every hour. You have to make sure that your customers know how long they should expect until someone gets back to them to address their concerns.
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Keep Design in Mind
A Contact Us page is a page that bears as much weight as your other landing pages.
Give it the same amount of attention as you would your homepage, About Us, shop pages, etc., following the same aesthetic standard. It’s another way for you to show off what your business is about—take advantage of it to display your brand’s unique personality.
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Do Your Checks
Much like the rest of your website, your Contact Us page is a representation of your business. You don’t want to be caught making mistakes, so check that everything’s correct and functioning properly.
Review your copy for grammar errors and test the features to see that everything’s working as it should.
Does My Website Need a Contact Us Page?
Every website should have a Contact Us page, as well as other channels that allow users to get in touch with the business. These help you build a relationship with your customers, enabling successful conversions and returning visitors.
You can add a Contact Us page or comments section to your site—even without any coding knowledge whatsoever—with POWR.io; just search our available plug-ins, customize it to your needs, and embed it directly to your page!
