Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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Recent Posts

5 Strategies to Align Sales and Marketing Priorities to Amplify ROI

Individually, sales teams and marketing teams play key roles in every organization. The two departments are hugely linked to the financial success of every business. When both are firing on all cylinders they can become unstoppable forces,...

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Increasing E-Commerce Product Discovery With Customer-First Navigation

So, you want to increase product discovery on your eCommerce website? It makes sense, as the more products your potential customers can discover, the more likely they'll find something they want to buy from you.

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How to Launch an E-commerce Audit that Boosts Store Performance

An e-commerce audit is a vital tool for store owners to evaluate their business’s current performance. This process identifies weak spots and provides a clear action plan for improvements. 

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The Ultimate Guide to HIPAA Compliant Forms: 100 Examples and Uses

Navigating the complexities of healthcare regulations can be daunting, especially when you aren’t part of a large health system and are solely focused on providing the best care for your patients.

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Benefits of Programmatic Advertising Platforms for Small Businesses

“Many a small thing has been made large by the right kind of advertising.”-Mark Twain

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The Power of Influencer Marketing: Tips for Successful Campaigns

Gone are the days when traditional strategies rule the world of marketing. Nowadays, influencer marketing has emerged as a powerful strategy for brands to expand their reach and increase credibility on social platforms.

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Seamless Shopping: Advanced Integration Strategies for E-Commerce

Did you know that 88% of online shoppers say they wouldn't return to a website after a bad user experience? A smooth customer shopping experience is important for any e-commerce business.

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POWR included in Best Lead Generation Software list for 2024 by Tekpon

San Francisco, July 31, 2024 –POWR, the easy and effective no-code website app provider for small businesses, today announced that it has been named among 2024’s top Lead Generation software by software marketplace Tekpon.

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How To Easily Translate Videos From Any Language To English

In today's global marketplace, breaking down language barriers is crucial for businesses looking to increase website traffic, generate new leads, and convert sales.

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How Does an SEO Agency Work?

Search engine optimization (SEO) plays a pivotal role in boosting online visibility and driving organic traffic to websites. Did you know that 93% of all online experiences begin with a search engine?

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6 YouTube Shorts Ideas You Should Experiment With

People upload 3.7 million videos to YouTube every day, making it incredibly difficult to stand out, especially if you manage a relatively new channel. Creating more YouTube Shorts is one way to go viral and grab viewers' attention.

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Ultimate Guide to Notion for Small Business (with Essential Templates)

Imagine combining your notebook, to-do list, project management board, and much more all in one place. That's what Notion can do for your small business.

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Taking Advantage of New Long-Form TikTok Video Marketing Opportunities

Creating a long-form TikTok video may seem like a fool's errand, but doing so is becoming increasingly common. The popular social network is known for influencer-themed videos that run under a minute and a never-ending stream of dances that...

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5 Effective Ways to Get New Leads (With 5 Great Examples)

Can’t get enough leads for your business? You might not be exploiting the full potential of your website. A well-designed website can do wonders in generating new leads.

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Content Management Systems: Streamlining Content Creation & Management

I'm sure you've heard the word "CMS" before in your entire career in content marketing. Anyone who has incorporated content marketing into their plans is undoubtedly familiar with CMS or at least has a basic comprehension of it.

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