Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
Find me on:

Recent Posts

3 QuickBooks Tools to Conquer Tax Season as a Small Business

Tax season can be challenging for small businesses, but it can also be a period of opportunity and growth with the right tools and strategies.

Read More

Top Trends and Examples for Fashion ECommerce 2024

Within the global economy, the fashion industry is among the most dynamic. Seasonally variable, it adjusts swiftly to changes in consumer behavior, technological advancements, and industry dynamics.

Read More

From Browsing to Buying: Optimizing eCommerce for High Conversion Rate

The effectiveness of your website is crucial to the success of your eCommerce business in today's digital age. It's measured by your conversion rate, which is the percentage of site visitors who carry out a specific action.

Read More

7 Best SEO Strategies For Your Business in 2024

Getting your website to do well in 2024 is like exploring a wild, constantly changing online world. Just working hard isn't going to cut it.

Read More

How To Streamline Your Workflow With an AI-Enabled PDF Editor for Mac

In an era where time is of the essence, Artificial Intelligence (AI) has emerged as a game-changer.

Read More

Connected Care: Custom Software & Apps for Hospitals, Clinics & Beyond

Healthcare is undergoing significant transformation. Hospitals, clinics, and healthcare providers need customized software to offer integrated, effective patient care.

Read More

Marketing Strategies in Healthcare: A 5-Step Guide to the Basics

Well-built marketing strategies are a requirement to grow a business and attracting new customers. That should go without saying. So, then, why do we seldom hear from the healthcare industry on the topic?

Read More

Proven Social Media Engagement Tactics To Transform Your Brand

Social media has become an integral tool for individuals and businesses. It serves as a platform for communication, networking, and brand promotion.

Read More

Managing the Software Development Process in 7 Simple Steps

Developing software that meets the complex needs of businesses and consumers alike is more critical than ever. However, navigating the software development process can be daunting, with potential pitfalls and challenges.

Read More

AI Supercharges SEO: An Exploration Into Optimal Online Visibility

In the fast-paced online business world, achieving optimal visibility is synonymous with success. One of the critical tools in the digital marketing arsenal is Search Engine Optimization (SEO).

Read More

HubSpot Development Essentials: A Comprehensive Approach

HubSpot has gained immense popularity over the years. Thanks to the revolutionary AI-induced technology. It has helped businesses operate seamlessly and fearlessly in the online space.

Read More

Three Keys To High-Performance Small Business Marketing

If you run a small business, you're probably used to doing more with less. It's the only way a small business can punch above its weight and find a growth path, particularly in markets with larger competitors.

Read More

E-Commerce Explosion: The Top Shopify Apps by Category for 2024

Staying ahead of the curve in e-commerce is necessary for online store owners. As part of a team of seasoned e-commerce experts at POWR, we’ve witnessed the industry's incredible growth and transformation firsthand.

Read More

Harnessing Social Media Insights for Business Growth: Essential Tips

In today's fast-paced digital landscape, ignoring social media is like steering a ship with a blindfold. The burgeoning significance of social media in crafting business strategies is not just evident but vital for growth.

Read More

How To Increase Your Online Ranking Through SEO Storytelling

What do most successful big brands have in common, no matter what they sell or market? The answer is captivating brand stories that take you beyond the product and show you the value of buying them.

Read More