Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
Find me on:

Recent Posts

What is Closed-Loop Feedback, and How Can it Retain Current Customers?

Today’s customers have more options and are more informed about their purchases than ever.

Read More

BFCM: What It Means and Why It Matters

Black Friday Cyber Monday (BFCM) has evolved into the most anticipated shopping event globally, presenting a golden opportunity for eCommerce businesses to boost sales and expand their customer base.

Read More

How to Perform a Detailed Customer Experience Touchpoint Analysis

In this digital era, there are multiple ways for a customer to interact with your organization. Despite the digital transformation, only 6% of businesses have adopted an omnichannel approach.

Read More

10 Innovative B2B Affiliate Program Strategies to Boost Your Revenue

Incorporating affiliate marketing into your strategy can significantly enhance your revenue potential. On average, affiliate marketing brings a remarkable 12:1 return on ad spend (ROAS), making it a highly effective channel for generating...

Read More

Ecwid vs Shopify: Comparison on Which is the Better Ecommerce Platform

As an expert in e-commerce, I've seen firsthand how crucial it is to choose the right eCommerce platform when starting or scaling an online business. Shopify and Ecwid are two of the most popular options, but determining which is best can be...

Read More

5 Strategies to Align Sales and Marketing Priorities to Amplify ROI

Individually, sales teams and marketing teams play key roles in every organization. The two departments are hugely linked to the financial success of every business. When both are firing on all cylinders they can become unstoppable forces,...

Read More

Increasing E-Commerce Product Discovery With Customer-First Navigation

So, you want to increase product discovery on your eCommerce website? It makes sense, as the more products your potential customers can discover, the more likely they'll find something they want to buy from you.

Read More

How to Launch an E-commerce Audit that Boosts Store Performance

An e-commerce audit is a vital tool for store owners to evaluate their business’s current performance. This process identifies weak spots and provides a clear action plan for improvements. 

Read More

The Ultimate Guide to HIPAA Compliant Forms: 100 Examples and Uses

Navigating the complexities of healthcare regulations can be daunting, especially when you aren’t part of a large health system and are solely focused on providing the best care for your patients.

Read More

Benefits of Programmatic Advertising Platforms for Small Businesses

“Many a small thing has been made large by the right kind of advertising.”-Mark Twain

Read More

The Power of Influencer Marketing: Tips for Successful Campaigns

Gone are the days when traditional strategies rule the world of marketing. Nowadays, influencer marketing has emerged as a powerful strategy for brands to expand their reach and increase credibility on social platforms.

Read More

Seamless Shopping: Advanced Integration Strategies for E-Commerce

Did you know that 88% of online shoppers say they wouldn't return to a website after a bad user experience? A smooth customer shopping experience is important for any e-commerce business.

Read More

POWR included in Best Lead Generation Software list for 2024 by Tekpon

San Francisco, July 31, 2024 –POWR, the easy and effective no-code website app provider for small businesses, today announced that it has been named among 2024’s top Lead Generation software by software marketplace Tekpon.

Read More

How To Easily Translate Videos From Any Language To English

In today's global marketplace, breaking down language barriers is crucial for businesses looking to increase website traffic, generate new leads, and convert sales.

Read More

How Does an SEO Agency Work?

Search engine optimization (SEO) plays a pivotal role in boosting online visibility and driving organic traffic to websites. Did you know that 93% of all online experiences begin with a search engine?

Read More