If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what ecommerce websites are and how they differ from other types of websites.
We'll also discuss some benefits of ecommerce websites and things to keep in mind when designing one. Let’s begin!
What Is an Ecommerce Website?
Ecommerce, short for ‘electronic commerce,’ is the buying and selling of goods or services online. When we talk about ecommerce websites, we're talking about online stores that allow customers to purchase products or services from the comfort of their own homes.
You've probably come across many ecommerce websites in your own life, even if you didn't realize it–Amazon, eBay, and Etsy are all examples of great ecommerce websites.
How Does Ecommerce Websites Differ From Other Types of Websites?
The main difference between an ecommerce website and other website types is that ecommerce sites allow for transactions to take place online. This means that customers can browse your products, add them to their cart, and purchase them without ever having to step into a physical store.
Other types of websites, such as informational or business websites, don't allow for transactions to take place. They exist primarily to provide information or promote a brand, rather than to sell products.
Because ecommerce websites are aimed at selling products, they are heavily focused on conversion. Conversion, in this case, means converting customers into buyers. There are a wide range of conversion elements that you’ll find on an ecommerce website, such as a flashy website popup or a prominent call to action.
Ecommerce websites also use lead generation strategies, which help them attract strangers and turn them into potential customers for their business. To understand how they do this, check out our blog post on how ecommerce websites generate leads.
What Are the Benefits of an Ecommerce Website?
There are many benefits of having an ecommerce website, both for you and your customers.
For you, the biggest benefit is that you can reach a larger audience with an ecommerce website than you could with a physical store, as you are no longer limited to selling only to customers who live near you. An ecommerce website also allows businesses to sell to customers who are unable to visit a physical store, such as those with disabilities.
Ecommerce websites are also less expensive to set up and maintain than physical stores. They don't require the same level of investment, in terms of both money and time, and because they can be run from anywhere in the world, they offer a great deal of flexibility to businesses.
For your customers, the biggest benefit of an ecommerce website is convenience. They can shop at any time and from anywhere in the world. Ecommerce websites also offer a wider range of products than most physical stores, and it's easy to compare prices before making a purchase.
What Are the Things to Keep In Mind When Designing an Ecommerce Website?
If you're planning on designing an ecommerce website, it's important to keep three things in mind.
The first is to make sure your website is designed for conversion. Remember, the whole point of an ecommerce website is to sell products, so you'll need to design it with that in mind. Be sure to include things like clear calls to action, easy navigation, and enticing product descriptions (a freelance copywriter can be very helpful in this regard).
You'll also need to make sure your website is secure–this means ensuring that all payments are made through a secure server and that customer data is protected. The last thing you want is for your customers' personal information to be compromised.
Finally, you'll need to make sure your website is mobile-friendly. More and more people are using their phones and tablets to shop online, so it's important that your website can be accessed and used easily on these devices, which means making sure your site is responsive and easy to use on any small screen.