What Is A Popup Form?

Published: | By Jose Nunez

A popup form is a small window that appears or pops up while browsing a website. Digital marketers frequently use popups for advertising and generating leads. Many internet users are on the fence when it comes to popups. While browsing a website, when a window pops up out of nowhere, it is sure to interrupt the user experience and sometimes even annoy them. However, if designed well, it can enhance your audience’s page visit by assisting and moving them down the sales process. Most popup forms can be created by using a popup creator tool.


What Exactly Does A Popup Do?

A popup form is a versatile and diverse tool that allows you to convert audience views on your website into marketing leads. These people show great interest in your brand or product, making them potential clients or buyers. Some of the primary functions of popup forms include:  

Generating subscribers

If your website has many visitors and you wish to reach out to them, placing a popup subscription form where they can leave their email addresses can do the trick. By doing this, you can establish communication between them and your brand. It helps you add more users to your mailing list, connect with your audience through email, and quickly turn viewers into buyers. 


Featuring specific content 

Though the purpose of a popup is to generate leads, you can feature other products, articles, or materials relevant to the page your viewer is on. This will provide your viewers with additional information and link supporting topics with each other. 

Reducing bounce rate

Bounce rate is a metric that shows you how fast a user leaves your website. To minimize bounce rate, many digital marketers use popups, asking to share an email address, a phone number, or other information to promote further communication. These popups usually appear when a viewer is about to close the tab or exit the website.

The Two Main Types Of Popup Forms

There are two significant groups of popup forms: Hello-boards and Page stops. 

These groups differ in navigation, size, and the display’s timing, not in design or location. These popups may appear immediately once a user visits a website, or they can appear before the content of the website loads entirely.

Most users might be familiar with Hello-boards. These are the small popup forms that appear when they visit a website. Unlike its predecessors, modern hello-boards don’t take up too much space, as they don’t overlay the content of a page. It allows users to close the website or continue browsing. On the other hand, page stops are bigger and more attention-grabbing than hello-boards as they cover the contents of a page. They are the popup forms that, in most cases, prevent you from browsing a page until a target action is completed. 


Hello-boards are more commonly used when compared to page stops. Page stops are used in some functions and targeted situations. They are often found on news websites, encouraging users to subscribe, or in online stores selling time-limited products or services. Hello-boards are less annoying for the user but are not as effective as page stops. Nowadays,  popular websites are more inclined to use page stops with targeted display and proper timing. Click here to find out about popup marketing strategy.

How Can I Make The Most Out Of My Popup Form?

We've got you covered if you’re looking into the know-how of using popup forms. Here is some general advice that might help you with that:

First,  popups work if you do not overuse them – only use them when necessary.  Popups have the conventional notion of being annoying to users, which should not be overlooked; that’s why you should only use this method for a specific purpose. You can use popups to encourage your audience to read your entire page and make your communication more effective.

You will need to work around the viewers’ attention with popups, striving to enrich their experience instead of interrupting it. If you want to bring your viewers to the end of your page, maybe adding a popup that enables communication via email might do the trick. Viewers can give you their thoughts about the page instead of leaving your page once they find what they’re looking for. 

Make sure to time your popups right. If you add a popup to your page, experiment with different time frames for it to appear. Use popups that complement the main content. For example, when a user reads an article about appliances and kitchen tools for home baking, it can be helpful to provide a video guide on baking basics at home.

Design your popups for mobile devices. Good mobile popups are crucial for leveraging mobile traffic. Responsive popups designed for a desktop version of your website may not be as effective on mobile. To avoid this, you’d need to create a tailor-made mobile-first version, which then actively adapts itself to the desktop version of your website.

Wrapping Up

Regardless of how, when, or where you distribute popups, the analytics show they are a vital driver for increasing the collection of leads, adding to subscriber lists, and generating more overall conversions. 

Again, be mindful of the popup's content and distribution because if performed incorrectly, it'll drive traffic away from your site.

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