Building a landing page is half the battle. Making it high-converting is the other half. If you’re bringing traffic but can’t seem to get people to convert, you’re not alone. And you’ve come to the right place.
A recent report from Unbounce found that the median conversion rate across industries is 6.6%.
Out of hundreds of visitors, only a couple really take action, like filling in a form or making a purchase. They’re influenced by many factors, and it’s not always about your product or copy.
This is where plugins come in to save the day. In general, plugins can do many different things, especially when it comes to making your website faster, more trustworthy, and effective in bringing you conversions.
If you’re running your own business and managing your website, the world of plugins can be confusing at first. That’s why we’ll be talking all about how today’s web developers use plugins so that you can learn from the best. Let’s dive right in.
Article Shortcuts:
- How to Choose the Right Conversion Plugins for Your Needs
- FAQs About Conversion Plugins for Landing Pages
Source: Unsplash
Why Plugins Matter for Landing Page Conversions
The power of plugins shouldn’t be underestimated. Plugins can directly impact how well your landing page performs.
Great plugins help you do more with less, aka without needing to build everything from scratch, adding features like:
- Contact forms
- Popups
- Countdown timers
- Social proof
For a small business owner like you, this means you save time, make your job easier, and improve the chances of visitors converting from your landing page.
Yet, plugins are not all sunshine and rainbows. They can also affect your website’s performance in not-so-great ways.
According to WPBeginner, if you have too many, or poorly built ones on your website, they can slow down your site, which pushes people away.
The good news is that you don’t need to have a dozen plugins. You just need the right ones.
How to Choose the Right Conversion Plugins for Your Needs
Source: Unsplash
Not every popular plugin is worth installing. It all depends on your specific needs.
Are you trying to gather more leads, build your customers’ trust factor, push your visitors to make a purchase, or something else?
To make sure you can find the right plugins for your use case, we’ve compiled 5 plugin strategies that can help solve the everyday problems stopping your page from converting. Let’s walk through each one and see if they’re the right fit for your goals.
1. Lead capture plugins that don’t annoy visitors
Your landing page can get hundreds of visitors, but if you don't give them a clear and easy way to leave their info (or convert otherwise), you’re missing out on potential customers. This is where lead generation tools come in.
Tools like these are built to help you add forms, popups, or CTA buttons that give your visitors a way to sign up, book, or reach out to you without pressuring them.
But remember, your landing page form fields shouldn’t overwhelm your visitors. If you have 5 or fewer fields, you’ll likely have a 120% higher conversion rate compared to those lengthy forms. Keep things simple and pay attention to timing.
Here are some popular lead capture plugins you can consider:
- BDOW! (formerly Sumo)
- OptinMonster
- Or try building your own with POWR
Pro tip: Try embedding your form mid-page where visitors have a piqued interest. A/B test different placements to see what works best for your specific landing page. You can also use exit-intent popups that appear just as someone’s about to leave, giving you one last chance to engage without being pushy.
2. Social proof plugins that build trust
Trust is one of the most important factors your landing page should have.
If a visitor senses something sketchy, they will bounce and not even think about converting. This is where social proof plugins come in to solidify that trust factor.
Web developers use these sorts of plugins today to add reviews, testimonials, and real-time activity popups to landing pages. This helps new visitors feel more confident about taking the next step, ultimately boosting your conversion rate.
The best part is that you don’t have to build this from scratch because plugins already exist. Here are some reliable ones you can try:
- TrustPulse
- Fomo
- WP Customer Reviews
There’s no doubt that social proof builds trust. And trust builds conversions. So, if your landing page isn’t generating leads for you, it might be time to let your happy customers do the talking.
3. Countdown timer plugins that inspire action
Source: Unsplash
This one is an oldie but a goldie. When you see a countdown for a limited deal, you’re more likely to feel a bit more compelled to sign up. That’s urgency in action, and it works.
Countdown timer plugins are usually easy to set up and help your customers make a decision sooner rather than later. Some popular plugins that developers use today are:
- Countdown Timer Ultimate
- HurryTimer
With a plugin like this, you have to be careful.
Some visitors might lose their trust if you are not honest. So, don’t fake urgency just to get people to fill in a form. Use countdowns when you’re truly offering something time-sensitive.
Pro tip: You should place your countdown timers near your CTA buttons or forms to nudge an action.
4. Chat plugins that convert conversations into customers
Source: Unsplash
Automated chatbots are now available on almost any website you visit. That’s because they work. Sometimes, all it takes to get a conversion is a simple answer to a simple question.
We’re not saying you need to integrate an AI assistant. A live rep or an automated bot can do the trick. For solopreneurs, the best chatbot plugins are:
- Tidio
- ChatBot
These plugins can answer questions related to shipping times, pricing, service details, etc.
You can set up these answers beforehand to make sure your customers get feedback whenever they need it. Since plugins work 24/7, they can answer questions when you sleep.
Pro tip: Even if you can’t answer instantly, just having a visible chat can increase that trust factor.
5. Performance optimization plugins that keep pages fast
Page speed isn’t just a nice-to-have, and it hasn’t been for a very long time. It directly impacts how many people stick around and convert.
Walmart’s experiment with this showed a 2% conversion rate increase for every 1-second improvement in page load time. Other companies have also seen a correlation between page speed and conversions.
To avoid annoying your visitors with a slow site, you should undoubtedly install a plugin. Here are some beloved plugins you should look into:
- W3 Total Cache
- WP Rocket
- Smush
Of course, different plugins help in different ways, so you can use a combination.
However, some plugins are heavy on your site. If you’re not sure which ones are helping or hurting, it may be worth working with a developer.
A team offering custom web development services can make sure your landing page loads fast, looks great, and, most importantly, converts.
Pro tip: Run a speed test (use https://pagespeed.web.dev/) after every new plugin you install.
FAQs About Conversion Plugins for Landing Pages
1. Are free plugins good enough for serious results?
The short answer is yes.
The long answer is that it all depends on the combination of plugins you use. There are many free plugins available that can leave a huge impact. However, some paid features can be a worthwhile investment.
2. Will plugins slow down my site?
Too many plugins or poorly coded ones can slow down your website.
That’s why it’s important to be selective and stick with lightweight, tested plugins. Check your site speed after adding each new plugin to understand its impact.
3. Can I install these plugins without a developer?
In most cases and with most CMS platforms, you can install a plugin without professional help (if you know how to do research and are tech-savvy).
Plugins are built to be user-friendly, but if you need customization, a developer should help.
4. How many plugins are too many on a landing page?
There’s no magic number, but less is usually more.
You need to find the perfect balance that works for your specific website. Only use plugins that have a clear goal. A handful of high-impact plugins will do more for your page than a bunch of unnecessary ones.
5. How do I know if a plugin is truly improving conversions?
It all comes down to tracking your metrics. Implement changes incrementally, and you’ll see the difference (or lack thereof) with each new plugin.
Monitor form submissions, CTRs, or bounce rates before and after adding a plugin. Even small improvements can show you that a plugin is helping.
Final Thoughts: A Smarter Plugin Stack for Higher Conversions
If your landing page isn’t converting the way you’d hoped, it doesn’t always mean you need to start over.
Sometimes, small changes like a smarter form with fewer fields, a touch of social proof, and a faster load time can make all the difference.
The world of plugins shouldn’t be untouchable for a business owner like you.
Quite the opposite – plugins are built to make your job easier. So, consider using a balanced combination of the tools we mentioned to boost your landing page conversions.
Remember that every business is different, and not all plugins are going to work for yours. Don’t be scared to experiment, A/B test, and follow best practices.
Every little performance boost counts towards your bigger goal. Good luck on your plugin journey!
Author Bio
Vesselina Lezginov is a technical content writer at Scopic, where she creates in-depth articles on software development, web technologies, and digital tools for B2B and tech-savvy audiences. With experience working across global teams, she focuses on turning complex technical concepts into clear, actionable content. When she’s not writing, you’ll find her exploring hiking trails, practicing yoga, or getting lost in a good book.
