POWR Blog

Plan Routes with Google Maps: A Guide for Small Business Owners

Written by Georgi Todorov | Sep 28, 2024 2:44:00 PM

Small business owners often seek methods to cut costs and simplify processes. Here is where Google Maps helps you greatly simplify your delivery routes in addition to being your go-to navigation tool. 

With almost 10 billion downloads from the Google Play Store, Google Maps is the most often used navigation tool on both the Android and Apple platforms, according to statistics.

This proves its superiority in navigation solutions for every main mobile operating system. Google Maps helps your daily activities be more successful and maintains the seamless operation of your company.

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Why Should Routes of Delivery Be Optimized?

Source: YouTube

Using Google Maps for route planning presents many benefits:

  • Save Cash and Time

Google Maps route planning uses cutting road trip times.

By examining real-time traffic, roadwork, and closures, Google Maps determines the fastest paths. This exact preparation lowers delays so that drivers may spend more time delivering rather than less time driving. 

Effective routes also consume less gasoline, which saves a lot of money, especially for businesses with numerous delivery vehicles. Moreover, less driving results in less wear and tear, hence extending the operational life of vehicles.

  • Improve Client Content

Often just as crucial as the quality of the items is the delivery of them.

Using Google Maps will help you make sure your delivery arrives on schedule, therefore enhancing consumer confidence and enjoyment. Your organization stands out from others in dependability. 

Additionally offering precise expected times of arrival (ETAs), Google Maps lets you keep your clients updated all during the trip. This better communication strengthens their good impression of your service and enhances the whole client experience.

  • Increase Company Capability

Effective routing lets you finish more deliveries in less time, therefore helping you to expand your company without further capital. More orders daily can be handled by organizing more effective routes. 

Scaling up to satisfy growing demand is simpler as your delivery systems get faster and more flawless. This effectiveness increases your capability and helps your company to be ready for steady development and adaptability.

  • Reduce Carbon Footprint

Simplifying your delivery paths is a terrific way to influence consumers who value environmental responsibility more and more. Immediately lowering gasoline use lowers emissions, which benefits the environment. 

Route optimization is a proactive way towards more sustainable company practices by enhancing the image of your brand and attracting a larger audience that values environmentally friendly operations.

  • Build Competitive Advantage

Every bit of efficiency counts in competitive markets.

Reliable and timely deliveries will enable your business to start the client's first choice. Cutting expenses and time on delivery routes also releases money for other vital departments of your business, such as customer service or product development.

Apart from improving your operations, this tactical deployment increases your whole service offering.

Exploring Fundamental Routing Features

Explore the routing tools of your Google Maps once your setup is finished to arrange effective delivery paths:

  • Making and saving personalized maps for your delivery routes can help you to utilize them often.
  • Google Maps lets you add many stations along your path. You can manually change the sequence if needed, even though it automatically points to the fastest route across these stops.
  • Avoiding traffic congestion and road closures depends on Real-Time Traffic Updates; hence, this function is absolutely vital for your planning.
  • Using Street View will help you to better understand particular delivery points. This especially helps locate difficult-to-reach delivery sites.

Getting Started Using Google Maps

Source: Canva

Starting your company's Google Map usage:

  1. Access Google Maps on your device: Start with Get Google Maps either by visiting the Google Maps website or downloading the app on your tablet or smartphone.
  2. Sign In: Enter your Google account here. This lets you access and save your maps from every device.
  3. Visit the Google Maps Platform: Route optimization, among other solutions catered to corporate needs, is provided here.
  4. Use APIs: Turn on APIs to track journey distances and times and assist in the optimum path between several sites. Likewise, you may translate addresses into geographic coordinates and vice versa.
  5. Use Google API Console: To oversee usage, access the Google API Console to handle projects and get API keys. Since they enable your applications to connect perfectly with Google Maps, API keys are absolutely vital.
  6. Set Up paying: Although many Google Maps features are still free, significant use of the Google Maps Platform—especially the APIs—may call for paying setup due to usage restrictions.

Optimizing Routes with Google Maps

Source: YouTube

Think about these ideas to best use Google Maps for your delivery activities:

  • Setting Up Multiple Stops

Organizing a day full of deliveries or service visits asks for more than just getting in the van and driving.

Google Maps allows you to create several stops; the program will help you to organize them as effectively as possible. The process follows:

  1. Launch Google Maps and enter your initial travel destination.
  2. After selecting "Directions," note your next stop.
  3. Tap the three dots in the top right corner to add extra stops; choose "Add stop." 
  4. For every further stop you require, repeat this process. 
  5. You can rearrange the order of your stops by dragging them up or down in the route list.
  6. Touch "Start" on your mobile device to start navigation after your stops are in the correct order. 
  • Making Use of Real-Time Traffic Updates

Navigating through traffic is one of the most frustrating parts of managing deliveries or commuting; fortunately, Google Maps includes real-time traffic updates to save you.

This ability is like having a sky-based eye watching your intended paths constantly. Here's how to ensure you're following the fastest path practical and avoid delays:

    • Verify Traffic Before You Go

Before you even start your journey, it's a smart idea to check the state of traffic along it.

Open Google Maps, then input your destination to view the path. Then, usually found in the upper right corner of the screen, tap the "layers" icon—which looks to be a stack of squares. Following that, select "Traffic."

The overlay map will show different colors depending on traffic speed: orange will show somewhat busy, red will show heavy traffic, and green will show clear.

This could enable you to make forward plans and decide whether you should leave early or maybe veer from the starting point. It can also help you to form expectations.

    • Stay Updated

Google Maps still works for you while you're on the road. It continuously looking for changes in road closures that can interfere with your path of travel and traffic conditions.

Google Maps will let you know if changes in traffic suddenly create a faster path open. 

Your screen will show a pop-up including specifics on the other path and the time savings. All you have to do is take the advise; Google Maps will redirect you.

Particularly in cases of limited time and every minute matters, this dynamic rerouting is really helpful.

    • Tailor Your Traffic Update Reception

Configure the settings to automatically accept rerouting recommendations. It will save you from having to personally approve each time Google discovers a faster path.

When driving alone and wanting to minimize interactions with your gadget, this function comes in handy.

    • Create Plans Using Traffic Patterns

Google Maps predicts traffic conditions at any one moment in addition to displaying real-time traffic. This is ideal for ahead of time appointment or delivery planning. 

Simply choose your arrival or departure time; Google Maps will display the anticipated traffic based on past performance. This helps you to arrange your path at best times, therefore avoiding known congestion areas and the busiest traffic hours.

Real-time traffic updates help you navigate daily challenges by acting as a virtual co-pilot, enhancing the quality of your drives and the effectiveness of your time management. Keep these ideas in mind the next time you're planning to travel to help you beat traffic and get to your target location right away.

  • Making Custom Maps Using Google My Maps

Source: YouTube

For companies with fixed routes or regular delivery schedules, Google My Maps is a must-have tool since it lets you create and oversee personalized maps to simplify processes.

Here's a quick overview of configuring and navigating Google My Maps.

  1. Visit the Google My Maps website to access and save your maps by logging in with your Google account.
  2. Start a brand-new map with editable titled layers that are ready on demand.
  3. Type addresses into the search bar or click straight on the map to drop markers. These markers are kept on the active layer you are currently working on.
  4. Plan paths for several days, areas, or delivery methods using layers. To add a new layer, select "Add layer"; then, change its name and tweak its visibility as needed.
  5. Change the marker icons and colors on your map and add lines or other shapes to show paths or sites. Drag and drop markers within a layer to reorganize pauses.
  6. Using the "Share" option, name your map, save it, then email invites or create a shareable link to team members.

Creating customized maps using Google My Maps will help you keep your paths clear and orderly, thereby saving daily time and allowing you to work on projects with more concentrated effort.

Combining with Other Tools

By means of integration with many digital tools and applications, Google Maps is well-suited to improve its capabilities, therefore greatly increasing functionality catered to your particular company needs.

Using these integrations will help you to simplify processes:

  • CRM Software: Integration of Google Maps with CRM systems like Salesforce or HubSpot improves logistical planning by automatically optimizing paths using consumer data. CRM helps small businesses to plan visits effectively, considering client availability, travel patterns, and geography information.
  • Logistics and Dispatch Apps: Apps like Fleet Complete and Onfleet directly interact with Google Maps to provide real-time dispatching and dynamic routing, addressing logistics and distribution. Using Google Maps' vast road data and traffic updates, these essential apps for small businesses let dispatchers effectively manage routes, allowing them to make quick changes and guarantee consistent delivery.
  • Field Service Management Tools: Jobber and ServiceTitan's field service management tools effectively schedule and arrange service calls using Google Maps. These integrations provide navigation to guarantee on-time arrivals, track automatically depending on technician position, and assign tasks automatically.
  • E-commerce Platforms: Integrate leading e-commerce sites such as Shopify and WooCommerce to improve delivery processes. This integration helps provide accurate delivery schedules, real-time order tracking, and efficient routing for deliveries and returns, thus improving the customer experience.
  • Digital Marketing Automation Tools: To create advanced geo-targeting, Google Maps might be used with Mailchimp or Marketo, which are marketing solutions. By offering location-specific promos and ads depending on the paths and websites that possible consumers usually visit, companies may boost relevance and conversion rates.

Apart from enhancing Google Maps' functionality, by exploring these tools, you can enhance several aspects of your company's operations, including marketing, customer service, and logistics.

This yields more operational effectiveness, less human input mistakes, and a significant competitive edge in the quick-paced market context.

Mobile Usability

Source: Canva

According to statistics, 77% of smartphone users frequently use navigation apps. Here's how you might use its mobile features to keep agile and responsive: 

  • Voice Commands: Google Maps lets you run the program hands-free with its voice commands. Saying lines like "Hey Google, find a route to 123 Main Street" or "Hey Google, avoid tolls" helps you change your path without taking your hands off the wheel. 
  • Offline Maps: Google Maps lets you download maps from your smartphone. This suggests that you may readily access your maps and get turn-by-turn directions even in an area with patchy or nonexistent mobile coverage. 
  • Real-Time Adjustments: Using Google Maps on a mobile device allows you to adjust your path in real-time as circumstances change. The software provides information and alternate paths, facilitating the negotiation of traffic congestion, road closures, and other unanticipated events. 
  • Location Sharing: Google Maps makes real-time location sharing possible for companies that have to keep an eye on many vehicles or field agents. By using this function, coordinators can react faster to places where resources are most needed, helping them keep track of their fleets' locations. This raises safety and enhances the efficiency of distribution.

FAQs

1. How can Google Maps help plan routes for my small business?  

Google Maps helps plan efficient transport routes by giving you the best directions and real-time traffic updates. This saves you time and money on gas.

2. Can I use Google Maps to plan several transport stops? 

In fact, Google Maps lets you add more than one stop to your route, which makes planning and organizing delivery easier.

3. Is Google Maps a good app for estimating journey times?

Google Maps gives accurate estimates of how long a trip will take by using real-time traffic data and past traffic patterns to predict delays and suggest faster routes.

4. How can Google Maps help me stay out of traffic during rush hours?  

The real-time traffic tool on Google Maps lets you see what the traffic is like right now and get suggestions for other routes to avoid getting stuck in traffic during rush hour.

5. Does Google Maps have tools that are just for businesses?  

Google Maps does have tools, such as route optimization, Google My Business integration, and location sharing, that can help businesses keep track of supplies and client visits.

Conclusion

Google Maps route design transcends simple point A to point B transportation. Making wise judgments that enhance service delivery, lower expenses and time, and simplify processes is ultimately what counts.

Whether they are utilized for delivery truck routing or service call management, any small business looking to expand can gain from Google Maps' products.

Start exploring the capabilities of Google Maps today to change how you handle deliveries. Start now and see how customer-friendly and efficient your company grows.

Author Bio

Georgi Todorov is a self-taught entrepreneur and content creator who has authorship for a broad range of publications. Author in outlets such as Entrepreneur and Forbes, he founded 'Create & Grow' to help people create and grow their online business.