How to Create a Referral Program for Your Online Business

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

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Reduce Shopping Cart Abandonment With a Countdown Timer for Shopify

We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”

We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

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Ecommerce Websites: What is Visual Identity and Why Does it Matter?

Choosing what to wear each day, or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website.

Building a brand that is...

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Top 5 E-commerce Conversion Rate Optimization Tactics

Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...

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Understanding the Buyers Cycle Will Help Your Online Business Grow

Now is the best time to start and grow your online business. But how do you attract and retain clients while beating the fierce competition?

The answer is simple - develop your sales funnel based on the buyer’s cycle. Whether you want people...

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3 Steps to Take When You Start an Online Business

Communication is key to any relationship, and that includes customer relationships.

Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.

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Best 6 Apps for Your eCommerce Store

You’ve found a product you’re passionate about and want to get it out into the world.

If you get things right it really pays off. That’s why it’s so important to get on the right track from the beginning and to make sure your store is set up...

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Why a Customer Loyalty Program Drives More Sales

It’s common knowledge among marketers and business owners that 80% of your company’s profits come from only 20% of customers. What this means is that customer loyalty goes a long way. If you can keep customers engaged with your brand, they’ll...

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5 Ways You Can Use Customer Psychology To Increase Sales

Selling is about promoting your products and services the right way. To do that, you need to know what your target customers think. When you understand your target buyers, you can develop marketing strategies that result in conversions.

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POWR Brand Assets

Why Brand Assets Matter

Having unique brand assets enables a company to be distinctive and stand out in the most crowded of spaces, the internet.

Over time, they allow customers and prospects to connect with your brand right away and without...

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10 Auto-Confirmation Email Best Practices [Tips + Examples]

Sending an auto-confirmation email has become essential for businesses for many use cases, including confirming appointments with leads or confirming purchases on an eCommerce store.

Auto-confirmation emails can build loyalty, provide better...

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10 Simple Website Hacks to Increase Your Conversions

These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

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POWR Guest Post Guidelines

Hello, and thank you for your interest in guest posting for POWR. We are excited you want to contribute to helping small businesses grow online!

Please read all the way to the bottom, where you'll find a link to the blog submission form.

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How Branded Fruit Manages Contacts 50% Faster and Saves 75% Admin Time

Branded Fruit started as a joke.

Danielle Baskin, owner of Branded Fruit, custom bicycle helmet maker, and designer, tinkered around in her basement with machines to bring printed avocados to a party celebrating the purchase of her friend’s...

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5 Ways to Use Conditional Autoresponder Emails in Your Form

If, like me, you find that there are never enough hours in the day, finding ways to save time is important! It helps you, your customer, and your other team members.

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